Job Description

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Key Responsibilities:
Copywriting:
Write engaging and persuasive Arabic copy for:
o Homepage and category merchandising banners
o CVM campaigns including emails, push notifications, and SMS
o Paid digital ads (Facebook, Google, Snap, Tik tok, etc.)
Localize English content with cultural relevance and tone appropriate to the Arabic-speaking audience
Collaborate closely with merch, design and marketing to align messaging with brand tone and objectives
E-commerce Platform Testing:
Conduct thorough Arabic language testing across:
o Mobile app (iOS & Android)
o Mobile web
o Desktop website
Identify and escalate critical language, functionality and UX issues, ensuring seamless Arabic content presentation across all platforms
Work with product and tech teams to verify and close defects
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Required Skills & Qualifications:
Native Arabic speaker with excellent command of Modern Standard Arabic (MSA) and knowledge of GCC dialects preferred
Strong grasp of marketing and UX copywriting
2-4 years of experience in Arabic content creation, preferably in e-commerce, retail, or digital marketing
Basic understanding of digital ad formats, platform-specific nuances (Google, Meta), and CVM strategies
Detail-oriented with a keen eye for spotting inconsistencies in language and user interfaces
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Preferred Attributes:
Ability to manage multiple tasks with tight deadlines
Collaborative mindset with a problem-solving attitude
Passion for home category
About Us:
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
About the Team:
Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent.
Home Centre offers outstanding value, quality products, and exceptional customer experience which is revealed in their new brand identity that is underpinned by their customer-first approach of enabling every home to tell its own unique story.
Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 80 stores, across the UAE, KSA, Bahrain, Egypt, Kuwait, Oman, Qatar, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers an extensive range of over 14,000 products at the tip of the fingers.