Job Description

Manager ARA Copywriter PBG Marketing - Abu Dhabi, UAE
Position Overview
Manager ARA Copywriter PBG Marketing - Abu Dhabi, UAE will be responsible for Arabic marketing copywriting and strategic messaging across advertising and campaigns for retail banking products. The role focuses on driving revenue growth and customer acquisition through effective content creation, proofreading, and alignment with brand tone of voice.
Job Details
Location: United Arab Emirates
Location: Abu Dhabi
Industry: Marketing / PR / Advertising
Function: Copywriting / Editing
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
What You'll Do

• Execute copy and messaging for campaigns across retail banking products to deliver against annual marketing objectives
• Provide copywriting and proofreading support for advertising and product promotions
• Work from marketing briefs to create Arabic copy platforms for product offers, promotions, and regulatory messages
• Develop Arabic content for EDM, SMS, web, internal channels, branches, and other BTL activities
• Review and proofread Arabic copy from agencies to ensure quality, tone, and consistency
• Support strategic messaging to promote features and benefits of key products in Arabic
• Ensure customer channels consistently highlight product benefits in clear and simple Arabic
• Advise creative agencies on copy quality during campaign development
• Develop and maintain Arabic nomenclature tools, key terms, and best practice documents
• Adapt copy to appropriate Arabic dialects and ensure accurate terminology for Islamic products
• Monitor competitive activity and industry trends to inform messaging

Ideal Profile

• Bachelor's degree in Communications, Journalism, or related discipline with a focus on Arabic writing
• 6 years of relevant experience in communications, including 4 years in Arabic marketing copywriting
• Strong background in working with agencies and marketing teams, ideally in FMCG, agency, or banking sectors
• Excellent written Arabic with solid knowledge of grammar, dialects, and tone of voice
• Ability to simplify complex product information into customer-friendly Arabic
• Familiarity with Islamic finance terms and culturally appropriate messaging
• Comfortable working with global, regional, and local marketing stakeholders
• Strong decision-making, communication, and project management skills
• Proactive, flexible, and solution-driven with a collaborative mindset
• Native Arabic speaker required; fluent in Arabic and proficient in English

Why Join Us
This is a unique opportunity to shape customer engagement for a leading bank by creating impactful Arabic copy that drives acquisition and brand loyalty. You will collaborate with diverse teams, sharpen your creative expertise, and contribute to campaigns that reach millions of customers in the UAE and beyond.
About the Company
Dicetek LLC, headquartered in Dubai, is a global IT and consulting services firm delivering digital transformation, data-driven solutions, and workforce development. Partnering with leading enterprises across the Middle East and Asia, Dicetek helps clients achieve innovation and operational excellence.
Job Title Manager ARA Copywriter PBG Marketing - Abu Dhabi, UAE
Manager ARA Copywriter PBG Marketing - Abu Dhabi, UAE
Position Overview
Manager ARA Copywriter PBG Marketing - Abu Dhabi, UAE will be responsible for Arabic marketing copywriting and strategic messaging across advertising and campaigns for retail banking products. The role focuses on driving revenue growth and customer acquisition through effective content creation, proofreading, and alignment with brand tone of voice.
Job Details
Location: United Arab Emirates
Location: Abu Dhabi
Industry: Marketing / PR / Advertising
Function: Copywriting / Editing
Salary: 18000-22000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Candidate Preferred Location: Any
Job Type: Full-time
What You'll Do

• Execute copy and messaging for campaigns across retail banking products to deliver against annual marketing objectives
• Provide copywriting and proofreading support for advertising and product promotions
• Work from marketing briefs to create Arabic copy platforms for product offers, promotions, and regulatory messages
• Develop Arabic content for EDM, SMS, web, internal channels, branches, and other BTL activities
• Review and proofread Arabic copy from agencies to ensure quality, tone, and consistency
• Support strategic messaging to promote features and benefits of key products in Arabic
• Ensure customer channels consistently highlight product benefits in clear and simple Arabic
• Advise creative agencies on copy quality during campaign development
• Develop and maintain Arabic nomenclature tools, key terms, and best practice documents
• Adapt copy to appropriate Arabic dialects and ensure accurate terminology for Islamic products
• Monitor competitive activity and industry trends to inform messaging

Ideal Profile

• Bachelor's degree in Communications, Journalism, or related discipline with a focus on Arabic writing
• 6 years of relevant experience in communications, including 4 years in Arabic marketing copywriting
• Strong background in working with agencies and marketing teams, ideally in FMCG, agency, or banking sectors
• Excellent written Arabic with solid knowledge of grammar, dialects, and tone of voice
• Ability to simplify complex product information into customer-friendly Arabic
• Familiarity with Islamic finance terms and culturally appropriate messaging
• Comfortable working with global, regional, and local marketing stakeholders
• Strong decision-making, communication, and project management skills
• Proactive, flexible, and solution-driven with a collaborative mindset
• Native Arabic speaker required; fluent in Arabic and proficient in English

Why Join Us
This is a unique opportunity to shape customer engagement for a leading bank by creating impactful Arabic copy that drives acquisition and brand loyalty. You will collaborate with diverse teams, sharpen your creative expertise, and contribute to campaigns that reach millions of customers in the UAE and beyond.
About the Company
Dicetek LLC, headquartered in Dubai, is a global IT and consulting services firm delivering digital transformation, data-driven solutions, and workforce development. Partnering with leading enterprises across the Middle East and Asia, Dicetek helps clients achieve innovation and operational excellence.
Post Details
Job Start Date
Salary from 18000.00
Salary to 22000.00
Number of Vacancies 1
Location -
Location City Abu Dhabi
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required