Job Description

Key Responsibilities:

Develop and Implement Lead Generation Strategies:

Design and execute comprehensive lead generation strategies utilizing a variety of online and offline channels. These may include:

Digital Marketing:

Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising (e.g., Google Ads), social media marketing (e.g., Facebook, Instagram, LinkedIn), email marketing, content marketing (blogging, webinars, e-books), and video marketing (virtual tours, neighborhood spotlights).

Social Media Engagement:

Building a strong presence on relevant social media platforms, engaging with potential clients, running targeted ad campaigns, and utilizing features like lead generation forms.

Website Optimization:

Ensuring the company website is user-friendly, optimized for lead capture (e.g., contact forms, landing pages with lead magnets like downloadable guides), and provides valuable information to potential clients.

Networking:

Attending industry events, local community gatherings, and building relationships with potential referral sources (e.g., mortgage brokers, home inspectors, relocation services).

Database Management:

Building and maintaining a robust database of potential clients, ensuring data accuracy and segmentation for targeted marketing efforts.

Customer Relationship Management (CRM):

Utilizing CRM software to track leads, manage interactions, and nurture relationships throughout the sales cycle.

Content Creation:

Developing valuable and engaging content that attracts potential buyers and sellers, such as blog posts about market trends in areas like Downtown Dubai or Al Reem Island, tips for first-time homebuyers, or guides to investing in Abu Dhabi property.

Paid Lead Generation:

Managing and optimizing paid lead generation platforms like Zillow Premier Agent or Realtor.com, and analyzing the ROI of these investments.

Open Houses:

Strategizing and executing open houses to attract potential buyers and generate leads from attendees and neighbors.

Direct Mail and Geographic Farming:

Implementing targeted direct mail campaigns in specific neighborhoods (geographic farming) with market updates or recent sales to build brand familiarity.

Partnerships:

Collaborating with local businesses or influencers to expand reach and generate referrals.

Identify and Qualify Leads:

Research and identify potential leads through various tools and techniques. Qualify leads based on their needs, interests, and readiness to engage with the sales team.

Lead Nurturing:

Develop and implement lead nurturing campaigns to build relationships with potential clients and guide them through the sales funnel. This includes consistent follow-ups and providing valuable information.

Track and Analyze Performance:

Monitor and analyze lead generation activities and results. Track key metrics such as the number of leads generated, conversion rates, cost per lead, and return on investment (ROI) to optimize strategies and improve efficiency.

Reporting:

Provide regular reports on lead generation performance to the marketing and sales teams, highlighting successes and areas for improvement.

Collaboration:

Work closely with the marketing team to ensure alignment of lead generation efforts with overall marketing objectives. Collaborate with the sales team to ensure a smooth handover of qualified leads and gather feedback for continuous improvement of lead quality.

Stay Updated:

Keep abreast of the latest trends, tools, and best practices in real estate lead generation and digital marketing.

Essential Skills and Qualifications:

Proven Experience:

A successful track record in real estate lead generation or a related field.

Real Estate Market Knowledge:

A strong understanding of the local real estate market in areas like Dubai Marina or Saadiyat Island, including trends, property types, and buyer/seller behavior.

Digital Marketing Expertise:

Proficiency in various digital marketing channels and tools, including SEO, PPC, social media marketing, email marketing, and content marketing.

CRM Proficiency:

Experience using CRM software to manage leads and track interactions.

Analytical Skills:

Ability to analyze data, interpret results, and make data-driven decisions to optimize lead generation strategies.

Communication Skills:

Excellent written and verbal communication skills to effectively engage with potential clients and collaborate with team members.

Interpersonal Skills:

Strong relationship-building and networking abilities.

Tech-Savviness:

Comfortable using various online tools and technologies.

Goal-Oriented:

Highly motivated and driven to achieve lead generation targets.

Organizational Skills:

Strong organizational and time management skills to manage multiple tasks and priorities effectively.

Tools of the Trade:

A lead generation expert in real estate utilizes a variety of tools to streamline their efforts. Some common tools include:

CRM Systems:

To manage and track leads (e.g., Market Leader, CINC, Real Geeks).

Email Marketing Platforms:

For nurturing leads and running email campaigns.

Social Media Management Tools:

To schedule posts, manage engagement, and run ads.

SEO and Keyword Research Tools:

To optimize online content and identify relevant keywords.

PPC Advertising Platforms:

Such as Google Ads and social media advertising platforms.

Lead Generation Specific Platforms:

Like Zillow Premier Agent and Realtor.com.

Landing Page Builders:

To create dedicated pages for lead capture.

Analytics Tools:

To track website traffic, campaign performance, and lead generation metrics.
Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Application Deadline: 24/04/2025