Job Description

Job Title KIND Marketing Lead

Description

The Category Head will be immersed in KIND's dynamic, fast-paced culture as a key member of the local market activation team. This role requires strong analytical skills, attention to detail, a keen sense of creativity, and a high degree of comfort working in a team environment. The Category Head will experience brand marketing at a company with a strong social mission and unique brand ethos, where we produce high quality products that are healthy AND delicious.The Category head will manage the day-to-day KIND's product lines, including business analysis, portfolio management, activity management, project management , Category leadership , Customer marketing , Media / Advertising and Consumer promotions budgets.He will partner with the Global Demand, Marketing, CMI and Digital teams to deploy market activation playbooks and strategies. This will also require a strong knowledge of the local market to ensure messaging is relevant and compelling to target customers and consumers.In addition of executing global strategies and plans, this role is the main contributor to developing 5 years strategy for middle east , the role is responsible of driving category analysis and market trends to identify opportunities for category growth as well as developing the necessary portfolio and category roadmap / projects to deliver on this strategy.Key ResponsibilitiesPlease list the most important and relevant responsibilitiesPartner with Market Director to develop and drive the growth of the KIND business.Work with Global Demand and Marketing teams to activate the global marketing strategies and initiatives at a market level.Work with Global Demand and Marketing teams to develop Middle East Africa portfolio map .Owns the category analysis & leadership process development thru recommending SKU prioritizations and optimizations (additions and deletions) as appropriate as well as lead the development and deployment category strategic initiatives such as Snack Attack (re-organizing the category in our partner customers).Collaborate with Business Development Leads to identify key customer opportunities in key customer metrics such as Assortment, Merchandising, Pricing, and Shelving (AMPS)Develop the marketing forecast for annual planning, including baseline assumptions leveraged by Sales/DemandAnalyze in-market performance vs launch assumptions with focus on the key growth levers as well as trade and competitive reactionsAnalyze category and market trends to identify strategic category growth opportunitiesTranslate tracking results into a strengthened in-market activation plan which focuses on the transformational drivers over timeInform long-term media and brand strategy including brand objectives, positioning, consumer targeting, marketing plansEnsure flawless development and execution of brand marketing tactics and activations, including traditional media and advertisingEnsure synchornized customer activation calendar across GCCt through his customer marketing direct reports.Leads the management and development of Filed marketing operations across GCC through his/ her field marketing direct reports.Lead relationships with agency partners communicating key strategic decisions and feedbackLead internal campaign management with relevant stakeholders, ensuring successful (on time and within budget) delivery of media and creative briefsManage the marketing messaging via all consumer touch-pointsPartner with Global Digital and CMI resources to turn insights into meaningful action and investigate opportunities in new channels (digital/social)Act as Sales contact for all questions/feedback on product support plansPartner with Global and be market level point of contact for cross-functional projects, including items such as:Packaging updates due to any reformulations, die-line changes, etc.New SKU launches (flavors, pack sizes, etc.)Create new display vehicles to drive salesBe an expert in the Snack Bar categoryUnderstand performance of the brand as well as category and key competitors, conducting monthly assessments as well as ad-hoc analysis based on syndicated consumption, panel, and shipment dataProactively communicate key learnings and actions with internal stakeholdersOver and above this role:Context and ScopeComplete how the job gets done and the way it operatesThis role reports into the Middle East Africa & Turkey Market Director, and is the market lead for Brand Marketing , activity management , Customer Marketing , Category leadership as well as related project management activities.This role performs all marketing , activity management and customer marketing activities across the flowing markets:KSAUAEKuwaitQatarOmanBahrainCyprusMaltaMEA market expansionsThe role must collaboratively manage relationships between global resources, the local Business Development Leads. The candidate for the role must be:Confident, driven, self-starter with ability to work autonomously and multi-taskPassion for driving results and living the Mars & KIND core valuesAnalytical and insightfulStrong team player and able to lead projects but also possess the ability to work independentlyOne who takes initiative and demonstrates resourcefulness as a self-starterGenuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness

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