We believe in a world where growth thrives across borders and cultures. That's why our Founder and CEO Rick Hammell started Atlas, coining the term Employer of Record (EOR) simultaneously. As an EOR, Atlas employs people to work for companies anywhere in the world. Before we came along, the only businesses offering a similar solution were essentially brokers. They'd outsource your HR and payroll services to third-party providers in different countries. Today, we're the only 100% Direct EOR in the world, partnering with clients to get to market 82% faster, at a reduced cost, and with lower risk through local expertise in over 160 countries.
Atlas technology powers the idea that companies can employ whoever they want, wherever they are in the world. Through our cloud-based platform, we deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen. We partner with our clients through their international life cycle from the first dip in the global pool until the moment it's time to set up their own entities and run payroll. Atlas is here from point A to point Z.
The future of work is borderless, and so are we. So, it helps that our people are located around the globe — in the US, UK, India, China and beyond — and speak 90+ languages. Diversity and inclusion are at our core.
We're excited about our next phase of growth. We're launching new tech, adding new solutions and now we're looking for YOU — eager for a challenge, energized by innovation and aligned with our mission to deliver a future of work without borders.
As the Growth Marketing Lead, you'll develop, implement, track, and optimize regional digital campaigns across multiple platforms. You'll own all our marketing channels and measure their success. You'll oversee creating a digital marketing strategy that supports our overarching business goals.
Key Responsibilities:

• Lead digital projects in the marketing domain (Digital Channels, Digital Media, CDP and Attribution)
• Manage the end-to-end delivery of advising clients on the optimal ways of working with digital channels
• Advise clients on marketing effectiveness, optimization, and efficiency across the campaign chain
• Design and build multi-channel Digital Marketing campaigns for activation purposes (strategy & planning)
• Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimize campaigns and advise the client on opportunities/actions for optimization (effectiveness and efficiency)
• Translate marketing stories and business goals into actionable digital marketing campaigns and lead the effective execution of those campaigns across all channels.
• Build omni-channel strategy across Paid Social, Paid Search, Display, Affiliate, and other channels with the help of internal marketing/content teams and external agency partners (research, targeting, spend distribution, keyword building, creative development etc.)
• Partner with creative teams to produce copy, messaging and creative assets adhering to the Paid Media platform specifications; ensure a consistent brand experience across all touchpoints.
• Customize user journeys and messaging based on region, language and where users are in their customer journey.
• Nurture effective relationships with agency counterparts and all vendors.
• Continuously identify and recommend new tactics and resources needed to successfully execute campaigns, measure results, and inform evolving strategy.
• Monitor performance for full funnel marketing campaigns. Identify low performing ads and placements and formulate recommendations to fully capitalize on campaign KPI's.
• Stay abreast of market trends and understand the EOR industry landscape to best position Atlas.
• Launch qualitative and quantitative A/B and multivariate tests across all key channels and provide data insights to relevant parties (testing everything from creative to landing page experiences).

About You:

• 3+ years' experience in managing and optimizing digital advertising channels, including paid social, search, display, affiliate, SEO etc.
• BS/BA in Marketing, Business, or equivalent work experience.
• Track record of driving significant customer growth in SaaS company.
• Understanding of building marketing funnels and marketing attribution models.
• Proven success in managing and leading performance marketing and affiliate agencies.
• Confident presenting and can effectively convey POVs, results, and strategies to internal teams and stakeholders.
• Highly analytical and data-driven, enjoy creating reports and dashboards.
• Possess natural curiosity about consumer behaviour, industry-trends, and competitive insights.
• Self-starter who thrives in ambiguous environments and adapts easily to change.
• Demonstrate highly organized campaign/timeline management, with strong attention to detail.
• Experience and desire to work in a fast-paced, global organization with team spanning across multiple time zones.
• Collaborative cross-functional team player who is open-minded, flexible and willing to be hands-on in the role.
• Deep knowledge of the Microsoft Office suite, especially Excel, preferred
• Detail oriented and highly organized time management skills.