Job Description

Position Overview


The Key Account Manager - Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors

Key Responsibilities

A. Client Relationship Management

Serve as the primary point of contact for key clients. Build strong client relationships and ensure satisfaction. Conduct meetings, presentations, and follow-ups. Understand client objectives and deliver solutions.

B. Business Development & Revenue Growth

Identify new business opportunities in events & expo. Prepare proposals and commercial offers. Achieve revenue targets. Provide forecasts and market insights

C. Project Coordination & Execution

Coordinate with production, design, operations, and logistics teams. Monitor timelines, budgets, and deliverables. Attend site visits and event days. Ensure all approvals and documentation are completed.

D. Key Account Growth & Strategy

Develop account plans to expand portfolio. Conduct market and competitor analysis. Support marketing and networking activities.

E. Contract & Financial Management

Negotiate pricing and payment terms. Ensure timely invoicing and collection. Coordinate financials with finance department.

F. Reporting & Documentation

Maintain CRM/ERP records. Prepare weekly reports and visit logs. Document client feedback and improvements

Requirements

Bachelor's degree in Business, Marketing, or Events. 3-7 years of experience in events/exhibitions. Strong understanding of event production and operations. Excellent negotiation and communication skills. Ability to manage multiple projects. Proficient in MS Office and CRM systems.

4. Key Skills & Competencies

Client Management Sales & Negotiation Project Coordination Strategic Account Development Time Management Problem Solving Communication & Presentation

Work Conditions

Office-based with client meetings and site visits. Available during event build-up and dismantling. Flexible hours during peak periods.

KPIs

Monthly revenue Client retention New accounts Project satisfaction score Profitability Payment collection timeline * Proposal accuracy