Job Description

Role Overview

We're looking for a

tech-first, data-driven Junior Marketing Specialist

who operates like a marketing engineer. This role sits at the intersection of

paid growth, marketing automation, product analytics, and AI-driven experimentation

.

You will own performance execution across Meta and Google, manage attribution and lifecycle flows for a mobile app, and actively experiment with

SEO, LLM optimization, and workflow automation

to scale growth efficiently.

This is

not

a traditional entry-level marketing role. It's designed for someone who understands how modern MarTech stacks work inside a

product-based, app-driven company

and wants to grow into a future-facing growth/AI marketing role.

Core Responsibilities Performance & Paid Growth

Plan, execute, and optimize

Meta Ads and Google Ads

(Search, Display, Performance Max) to achieve CPA, ROAS, and LTV targets Continuously test creatives, audiences, landing flows, and bidding strategies Translate performance data into actionable insights for scale

Mobile App Growth & Attribution

Manage

AppsFlyer

for attribution, deep-linking, and campaign performance tracking Ensure clean attribution between paid channels, app installs, and in-app events Work closely with product and tech teams to align tracking and growth goals

Lifecycle Marketing & Automation

Build and manage

MoEngage journeys

for onboarding, retention, reactivation, and upsell Set up push notifications, WhatsApp, email, and in-app messaging workflows Use automation logic to reduce manual work and improve response speed

SEO & LLM Optimization (GEO)

Execute

technical and on-page SEO

best practices Experiment with

LLM Optimization (Generative Engine Optimization)

to improve brand visibility in AI-driven search platforms (ChatGPT, Gemini, Perplexity, etc.) Collaborate on content strategies that work for both traditional search engines and AI models

Workflow Automation & MarTech

Design and maintain

If-This-Then-That

workflows using tools like Zapier, Make, or internal APIs Automate lead routing, reporting, alerts, and performance dashboards Understand and improve data flow across the marketing stack

AI & Experimentation

Actively test AI tools for: Ad creative generation Content ideation and optimization Sentiment analysis and performance insights Bring an

AI-first mindset

to solving growth and efficiency problems

Ideal Candidate Profile Experience

1-3 years of experience in

performance marketing or growth roles

Prior experience in a

product-based company with a mobile app environment

Hands-on execution experience with Meta Ads and Google Ads (mandatory)

Technical & MarTech Skills

Strong working knowledge of

AppsFlyer

and

MoEngage

Understanding of attribution models, funnels, and lifecycle metrics Comfortable working with marketing automation tools and APIs Familiarity with SEO fundamentals and curiosity about LLM/GEO optimization

Mindset & Approach

Techie by nature--you like understanding how things work under the hood*
Data-driven and experiment-oriented Comfortable working independently and owning outcomes Curious, fast-learning, and excited by AI and automation Thinks in systems, workflows, and scalable solutions

Why This Role Matters

You'll work in a

tech-forward growth environment

, not manual marketing chaos You'll gain real exposure to

AI-integrated marketing

, not just theory You'll build skills that future-proof your career in

growth, product marketing, and AI strategy

High ownership, high learning, and clear growth trajectory
Job Type: Full-time