Job Description

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Create Alert Company: Department of Culture and Tourism The purpose of the Influencer Unit Head is to lead and manage a team responsible for identifying, building, and maintaining relationships with influencers to drive brand awareness, engagement, and travel consideration for the destination. He/She would need to strategize campaigns, oversee influencer partnerships, monitor performance, and ensure alignment with specific marketing goals while staying up-to-date on industry trends and emerging platforms. Develop and implement a comprehensive influencer marketing strategy aligned with the overall marketing objectives of Abu Dhabi Tourism. Identify key influencer segments and platforms relevant to target audiences and destination marketing goals. Establish clear KPIs and metrics to measure the effectiveness of influencer marketing campaigns and demonstrate ROI. Manage the influencer marketing budget and allocate resources effectively. Stay ahead of industry trends and emerging platforms, continuously evolving the influencer marketing strategy to maintain a competitive edge. Lead, mentor, and develop the Influencer & Content Creator Marketing team.

Influencer Identification & Management: Oversee the identification, vetting, and selection of influencers across various platforms and niches, ensuring alignment with Abu Dhabi's brand values and target audience. Negotiate contracts and manage relationships with influencers and their representatives. Develop and maintain a database of key influencers and content creators. Oversee the onboarding and briefing process for influencers, ensuring they have a deep understanding of Abu Dhabi's unique selling propositions and key messages.

Content Creation & Campaign Management: Collaborate with influencers to develop creative and engaging content that showcases Abu Dhabi's attractions, experiences, and culture. Oversee the execution of influencer marketing campaigns, ensuring timely delivery of high-quality content and adherence to brand guidelines. Manage the content approval process, ensuring alignment with legal, PR, and brand standards. Monitor influencer content performance and provide feedback to optimize future collaborations. Manage the logistics of influencer trips to Abu Dhabi, ensuring a seamless and memorable experience that translates into compelling content.

Key Cross-Functional Work: Paid Media: Collaborate with the Paid Media team to amplify influencer content through paid social campaigns and other digital advertising initiatives. Brand Collaborations: Work closely with the Brand Collaborations team to identify and integrate influencers into brand partnerships, ensuring consistency and maximizing impact. Sponsorships: Coordinate with the Sponsorships team to leverage influencer participation in sponsored events and activations. Content Partnerships: Partner with the Content Partnerships team to explore opportunities for influencer-driven content creation and distribution through media partners. Media Partnerships: Provide the media partnerships with the names of the influencers who have been selected to visit and create content in Abu Dhabi. Analytics: Work closely with the Analytics team to track and analyze the performance of influencer marketing campaigns, providing data-driven insights to optimize future strategies. Celebrities: Collaborate with the Celebrities team to align on strategy when celebrities are also acting as influencers, ensuring a unified approach to talent engagement. Creative: Partner with the Creative team to ensure influencer content aligns with the overall brand aesthetic and messaging guidelines. Public Relations: Coordinate with the PR team to leverage influencer relationships for media outreach and to manage any potential PR issues related to influencer collaborations. Website & Social Media: Work with the Website and Social Media teams to integrate influencercontent into owned channels, maximizing reach and engagement. Provide the social media team with guidelines and suggestions on how to post on social media when influencers are visiting and creating content in Abu Dhabi. Reporting & Analysis: Regularly report on the performance of influencer marketing campaigns to senior management, highlighting key successes, challenges, and learnings. Use data and analytics to demonstrate the impact of influencer marketing on brand awareness, engagement, website traffic, and ultimately, tourism to Abu Dhabi. Provide recommendations for optimizing influencer marketing strategies based on performance data and industry best practices. Communications & Business Relationships Internal Planning, Strategy and Operations Department Other relevant departments and divisions (i.e. PR, Campaigns, Social Media, etc) External Relevant external institutions/companies Relevant stakeholders/partners (i.e. Abu Dhabi Inc entities) Qualifications Bachelor's degree in marketing, communication, media, or equivalent. Experience Minimum 6-8 yearsaEUR(TM) experience in influencer marketing or in a similar position or sector. Skills Language: Fluency in written and spoken English and Arabic (preferred) Proficiency in the use of Microsoft Office programs (PowerPoint, Office and Excel) Ability to manage and lead a team and agency efficiently Advanced skills in management and dealing with people Excellent management skills and attention to detail Self-motivation and the ability to get work done in an appropriate manner #J-18808-Ljbffr