Job Description

Job Title INT

Description

& Summary Implement marketing plans and carry out marketing activities to support the brand identity and positioning. Development of thought leadership, connecting with the wider Clients & Markets team to address the LoS marketing and Business Development needs. Support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition.
Work closely with Industry and Proposition leaders to deliver their strategic objectives, profiling activities, and overall marketing plan

Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client

Follow and communicate the brand of PwC Middle East and Strategy& in the region, and ensure that the work is aligned to the overall corporate brand identity

Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning

Work with the:
Events team to professionalise and deliver high quality events

Creative Design Centre and agencies on contracted creative production

PR & Communications team on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities

Business Development team to incorporate relevant market trends and insights

Embrace digital tools and improve our processes

Implement marketing training opportunities for partners and principals

Measure the effectiveness of marketing campaigns and produce regular return on investment analytics

Support the Marketing & Brand Lead in budget preparation

Responsible for people management including nurturing talent, coaching and counselling

Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

Establish a healthy work environment
Education
Degree educated
Language
Fluency in spoken and written English, proficiency in Arabic is an advantage
Overall Experience
7+ years of experience in the Marketing field
Specific Experience
Proven track record in a marketing function

2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage

2+ years experience in a management capacity

Industry experience within the Middle East is preferred
Knowledge and Skills
In depth knowledge of Marketing and Branding principles

In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends

Strong knowledge of new and traditional marketing channels

In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East

Commercial awareness

Knowledge of business planning and budgeting

Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organisation in diverse forums

Subject matter expertise in marketing and branding

Knowledge of monitoring effectiveness of marketing campaigns

Solid knowledge of corporate reputation and business ethics

Knowledge in online media, social media Marketing, and developing user friendly digital platforms

Excellent Marketing research skills and conducting competitive intelligence analysis

Good project management skills

Excellent leadership and interpersonal skills

Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals
Education (if blank, degree and/or field of study not specified)Degrees/Field of Study required:Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship
Government Clearance Required

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