Job Description

About the job [Hoppi] Brand Manager
Position: Brand Manager
Location: Abu Dhabi, UAE
Employment Type: Full-time
FOUNDERS BACKGROUND
We are young parents who have been blessed to follow our dream. Our dream is for children to be happier, more creative, more imaginative, more informed, inspired, aware, balanced and amazed. We aim to see joy on the faces of children.
ORGANIZATIONAL DESCRIPTION
OliOli was our first pioneering project - a childrens museum that redefined play and learning by creating immersive galleries for open-ended exploration.
Building on this foundation, we are now bringing Hoppia new play destination for familiescoming soon to a new mall in Abu Dhabi.
Hoppi is designed especially for children aged 28, combining active physical play experiences with engaging, hands-on exhibit zones. It is a space where children can play, imagine, and explore, while parents enjoy a safe, enriching, and welcoming environment.
Hoppi aims to be a beloved family destination in Abu Dhabi, adding joy, creativity, and playfulness to the lives of families.
POSITION OVERVIEW
The Brand Manager will play a key role in supporting Hoppis success through the effective implementation of marketing and communication strategies that drive visitation, engagement, and brand awareness.
Reporting to the Head of Marketing and the Venue Manager, this role is responsible for ensuring that Hoppis marketing plans are executed with excellence, consistency, and creativity across all touchpoints from digital platforms to in-venue activations.
The Brand Manager will collaborate closely with the central marketing team and the Abu Dhabi venue team to ensure Hoppi delivers joyful, memorable, and meaningful experiences for children and families.
KEY DUTIES & RESPONSIBILITIES
Marketing Strategy, Content & Execution

• Implement Hoppis marketing plans in alignment with the central brand/marketing team.
• Take a hands-on role in content creation capturing and editing photos and videos that authentically represent Hoppis joyful experiences.
• Adapt and design marketing and communication materials using tools like Canva, ensuring adherence to brand guidelines.
• Support the Venue Manager in achieving visitation and commercial targets by driving awareness, ticket sales, and repeat visits.
• Track and report marketing performance metrics, ensuring campaigns are results-driven and aligned with business goals.
• Ensure consistent, timely, and high-quality execution of marketing initiatives across all touchpoints (digital, print, in-venue).
• Collaborate closely with the central marketing team to align messaging, storytelling, and visual identity.

Digital, PR & Communications

• Take full responsibility for managing Hoppis digital presence including social media content planning, community management, and engagement.
• Develop and publish compelling, family-oriented social content that drives awareness and connection with the Hoppi brand.
• Coordinate with the digital ads agency for paid advertising, ensuring campaigns align with brand tone and objectives.
• Maintain and update Hoppis website and online platforms with accurate, engaging, and current information.
• Manage influencer collaborations, PR outreach, and media coverage to build awareness and excitement around Hoppi.
• Monitor online reviews and social feedback, responding promptly and thoughtfully to reinforce Hoppis guest-first approach.

Community Engagement & Partnerships

• Build and maintain relationships with local community groups, family-oriented organizations, and mall partners to enhance Hoppis visibility.
• Collaborate with mall marketing teams to co-create impactful mall-wide promotions and activations.

Brand Management

• Be the brand guardian for Hoppi, ensuring visual and tonal consistency across all materials and guest touchpoints.
• Support the creative and guest engagement teams with marketing assets and storytelling for new programs and events.
• Collect and analyze guest feedback, market trends, and competitor insights to inform future activities and improve performance.
• Prepare post-activation reports and debriefs with learnings and recommendations.

Cross-functional Collaboration

• Work closely with the Venue Manager to synchronize marketing efforts with daily operations and guest experience.
• Maintain open and effective communication with the central marketing team for approvals, guidance, and performance reporting.
• Support monthly venue reports with marketing highlights, data, and insights.

QUALIFICATIONS

• Bachelors Degree in Marketing, Communications, or a related field.
• Minimum 35 years of marketing experience, preferably within family entertainment, retail, hospitality, or experiential brands.
• Proven ability to create photo/video content and adapt designs using Canva (or similar).
• Strong understanding of digital marketing, social media management, and community engagement.
• Excellent project management and organizational skills.
• Proficiency with Microsoft Office; Adobe Illustrator or video editing skills are a plus.
• Exceptional verbal and written communication skills in English; Arabic is a highly desirable PLUS.
• Experience working in a diverse, multicultural environment.

WHY JOIN HOPPI

• Be part of the launch team bringing a joyful new family destination to life in Abu Dhabi; a great and exciting opportunity for growth!
• Take ownership of the Hoppi brand launch, helping shape its voice, identity, and community presence from day one.
• Collaborate with a passionate, multicultural team driven by creativity, purpose, and the power of play.
• Contribute to a pioneering project dedicated to spreading joy, imagination, and meaningful family experiences.

Skills Required