Job Description

Location

Dubai, UAE

Company Overview

Rio International L.L.C. is a long-established UAE distributor and solutions provider for the hospitality sector, serving

hotels, restaurants, cafes, bakeries, catering companies, and large projects across the UAE

. We represent multiple international brands and deliver complete commercial equipment solutions supported by strong after-sales capabilities.

Role Summary

The Commercial Manager is responsible for

driving sales performance and managing commercial operations

across the business--leading the sales team, owning the order and supplier planning cycle, and ensuring healthy stock availability to meet market demand. The role will focus on achieving annual revenue and margin targets, expanding our presence in key accounts and projects, and strengthening consultant relationships that influence project specifications and awards.

Key Responsibilities

1) Sales Leadership & Revenue Growth

Own and deliver

annual sales targets

(revenue, margin, mix) across assigned categories/brands/accounts. Lead, coach, and manage the sales team: targets, pipelines, activity plans, KPIs, and performance reviews. Build and maintain a structured

project pipeline

(hotels, restaurants, central kitchens, catering, etc.) and ensure timely follow-up, submissions, and closing plans. Develop growth strategies by category/brand, including market penetration plans, pricing strategy, and key account plans. Coordinate with marketing and technical teams to support product positioning, presentations, demos, and launches.

2) Project & Key Account Development

Identify and win

key hospitality projects

in the UAE by engaging owners, operators, contractors, and procurement teams. Ensure strong bid management: specifications alignment, technical compliance, commercial offers, and negotiation to award. Support contract handover to operations/after-sales to ensure smooth delivery and customer satisfaction.

3) Order Management & Supplier Planning

Own the end-to-end

order planning cycle

with suppliers: forecasting, purchase planning, and shipment scheduling. Maintain a rolling demand forecast (monthly/quarterly) aligned with sales pipeline, historical trends, and seasonality. Manage supplier relationships from a commercial perspective: lead times, allocations, payment terms, and pricing updates. Ensure clean internal coordination with finance/warehouse/operations for PO creation, ETAs, clearance, and stock receiving.

4) Stock & Inventory Optimization

Ensure

optimum stock levels

across fast movers and strategic SKUs to maximize availability while controlling inventory investment. Monitor inventory health: aging, slow movers, dead stock risk, reorder points, safety stocks, and stock turns. Drive action plans to liquidate slow-moving stock through commercial campaigns, bundling, and targeted selling. Maintain pricing and discount discipline in line with margin targets and stock strategy.

5) Consultant Relationship Management

Build and maintain strong relationships with

industry consultants

(hospitality design, kitchen consultants, MEP, project consultants). Promote Rio's represented brands to improve specification, approval, and project award opportunities. Conduct regular consultant engagements: product updates, technical briefings, sample submissions, and follow-ups. Provide weekly/monthly reporting on sales performance, pipeline, forecast accuracy, and stock KPIs. Ensure use of CRM/ERP processes and maintain accurate data on opportunities, quotations, purchase plans, and customer records. Establish commercial discipline: quotation approvals, discount controls, and escalation processes.

6) Reporting & Commercial Governance

Provide weekly/monthly reporting on sales performance, pipeline, forecast accuracy, and stock KPIs. Ensure use of CRM/ERP processes and maintain accurate data on opportunities, quotations, purchase plans, and customer records. Establish commercial discipline: quotation approvals, discount controls, and escalation processes.

Qualifications & Experience

Minimum 10 years UAE experience

in

hospitality equipment / commercial kitchen / HORECA equipment sales

. Proven leadership experience managing a sales team and delivering annual targets. Strong project sales experience in the UAE market with exposure to major stakeholders (consultants, contractors, owners/operators). Strong knowledge of commercial equipment categories and the distribution business model (stock + projects). Experience in order planning and inventory management (forecasting, reordering, lead times, stock levels). Proficiency in CRM/ERP workflows; strong reporting and analytical ability.

Skills & Competencies

Leadership, coaching, and performance management Strong negotiation and closing skills Commercial acumen (pricing, margins, mix management) Planning & discipline (forecasting, order planning, pipeline management) Relationship building--especially with consultants and key accounts Structured communication and professional reporting

What We Offer

A leadership role in a long-established UAE hospitality business with strong market reach Opportunity to grow key brands and win major UAE projects Support from technical and after-sales teams to strengthen customer satisfaction and retention Competitive package aligned with experience & Sales Commission
Job Type: Full-time

Pay: AED10,000.00 - AED20,000.00 per month

Experience:

UAE F&B or Commercial Kitchen Market: 7 years (Required)
Language:

English (Required) * Arabic (Preferred)