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As a Head of Pricing & Product Strategy, you will be responsible to define and implement the product and pricing strategy, maximizing revenue and conversion across the Miral assets:

Ferrari World Abu Dhabi
Warner Bros. World Abu Dhabi
Yas Waterworld
CLYMB Abu Dhabi
Qasr Al Watan
SeaWorld Abu Dhabi

Strategy

• Recommend overall pricing and product strategy to the business
• Work with team to edict Pricing rules and guidelines by channel
• Recommend rates and objectives for yearly budgeting
• Define targets by segment, channels and product/price initiatives
• Identify gaps and recommend opportunities for each assets and engage resources into activity planning so that revenue targets are achieved
• Lead strategies and tactics to drive profitable visitation:

• Assist with analysis in the development of the strategic admissions pricing, providing insights, as well as identifying impacts on consumer promotions
• Lead pricing development and recommend actions to sustain demand and fill gaps, using the specific behaviors of the various markets.
• Ensure the consistency of the various consumer promotions across different channel and segments
• Develop KPIs for the commercial team to drive yield and volumes for the business
• Work closely with the Performance management team to set targets and monitor results

Pricing and Product

• Ensure relevance of pricing research and data used in price recommendations and provides feedback on pricing and packaging
• Bring new business insights through curiosity and resourcefulness in collecting and analyzing data (e.g., interview stakeholders, benchmark competitors, research market environment, create surveys)
• Oversees timely deployment of pricing and product initiatives
• Challenge and recommend pricing/product related initiatives for marketing and sales
• Implement and maintain procedures for effective workflow for all pricing and product related areas
• Coordinate rate set-up and packaging
• Create and maintain high standards of data quality through system maintenance and audits
• Recommend processes for sales, reservations or ticketing that is coherent with the overall strategy for the market and drive upselling
• Create a pricing matrix to track and monitor product/pricing performance
• Maintain price integrity across segments and channels

Team Management

• Recruit, manage, coach and develop
• Set goals for the team and follow-up on achievement
• Define priorities and plan activities accordingly
• Develop and maintain relationships with key business stakeholders and influence business plans

To be considered for this role, you will need to have:

• Bachelor or Master\'s degree from a reputable university
• 5+ year experience in a similar role in Theme Parks, FMCG, management consulting or other relevant industry
• Excellent communication and critical thinking skills
• Proven capabilities in data analytics and structured problem solving
• Resourceful, entrepreneurial and autonomous in building and owning workstreams
• Able to prioritize, adapt and manage multiple responsibilities
• Efficient with PowerPoint, Excel and Tableau

Farah Experiences