Job Description

Job title: Head of Narrative & Storytelling
Reports to: Sr. Director, Marketing & Engagement
The Head of Narrative & Storytelling is the firms senior narrative, thought leadership, and editorial leader in the Middle East.
The role owns Strategy& Middle Easts narrative end-to-end, shaping what the firm says, how it says it, and why it matters across thought leadership, social media, alumni engagement, recruitment, and internal communications.
The Head of Narrative & Storytelling defines priority themes, governs the thought leadership and editorial pipeline, and ensures all written and spoken content reflects the firms strategic priorities, intellectual rigor, tone of voice and regional positioning. The role works closely with Partners, client teams, internal firm services and leadership to identify the ideas worth amplifying and to spin them into stories that influence decisions.
Responsibilities
Own Strategy& Narrative in the Middle East
Define and evolve our master story: who we are, what we do, why it matters, and how were different in the region.
Support the translation of our market offerings into simple, compelling narratives for our clients, staff, future talent and general audience.
Ensure narrative discipline and coherence across all touchpoints -- external and internal.
Shape thought leadership that influences
Own the thought leadership agenda for Strategy& Middle East, aligned with leadership
priorities, practice focus, and market dynamics.
Lead the development, prioritization, and governance of the thought leadership pipeline in partnership with client teams.
Shape and refine ideas into publishable, high-impact narratives, recommending appropriate formats (reports, op-eds, articles, speeches, podcasts).
Turn complex ideas from thought leadership into clear, persuasive narratives that connect with the audience across channels (op-eds, social media messages, conference talks,podcasts, etc.)
Hold the pen on select flagship pieces and top edit all major content to ensure clarity, rigor, originality, and strategic alignment.
Maintain and evolve editorial guidelines, tone of voice, and quality standards.
Manage editorial process
Oversee editorial production across formats and channels.
Manage relationships with external editors, writers, and copy editors.
Ensure compliance with global quality, risk, and review requirements.
Measure narrative effectiveness and content impact with defined KPIs.
Spin channel-specific stories that connect
Define channel-specific narrative strategies for:
Social media and digital platforms
Podcasts and audio storytelling
Events, conferences, and panels
PR and media engagements
Work closely with Digital & Creative Studio to bring Strategy&s voice to life visually and digitally.
Play an active role in podcast conception, narrative design, guest framing, and episode
Internal communications
Support the production of internal communications that explain firm priorities, strategic direction, and cultural narratives in a tone that connects with staff.
Surface and celebrate wins, staff and personal stories that move the needle for our staff and communities.
Ensure internal messaging is clear, consistent, and aligned with the firms external narrative and brand.
Partner with leadership and HR to support internal announcements, change communications, and engagement initiatives.
Build capabilities
Stay abreast of the trends around storytelling and editorial capabilities.
Hold training for staff on storytelling and for third party contractors.
Knowledge, skills and abilities
Qualifications
10-15+ years of experience in editorial leadership, thought leadership publishing,
journalism, or professional services communications
Proven experience shaping content strategy and managing complex editorial pipelines
Background in consulting, professional services, or business journalism strongly preferred
Skills
Exceptional editorial judgment and writing skills, with the ability to simplify complex ideas without losing rigor
Strong narrative framing and strategic thinking capability
Ability to rapidly understand new subject matter and challenge ideas constructively
Strong stakeholder management and facilitation skills
Experience managing external editorial resources and distributed teams
High attention to quality, consistency, and detail
Sound editorial judgement, ability to learn subject matter rapidly to support a range of practices
Strong communication and managerial skills, particularly with remote working and
contracting
Knowledge of regional dynamics

Skills Required