Job Title Production Worker
Description
We are searching for a brilliant Head of Marketing to join our growing team at Bridgestone in Dubai.
Growing your career as a Full Time Head of Marketing is an amazing opportunity to develop competitive skills.
If you are strong in decision-making, teamwork and have the right drive for the job, then apply for the position of Head of Marketing at Bridgestone today!
Our Company:
Tokyo-based Bridgestone Corporation is the world's largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality" has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco and Ivory Coast. From these locations, BSMEA covers 68 markets.
For more information on our company please visit www.bridgestone.com and https://bridgestone-emia.com/To experience more about life at Bridgestone, check out the following link https://press.bridgestone-emia.com/
Role Summary:
Reporting the Regional Manager Director, BSMEA with a dotted line to the VP Brand Marketing BSEMIA, the Head of Marketing BSMEA, will be responsible of defining, coordinating and executing the marketing strategy for MEA in full alignment with BSEMIA Marketing Guidelines and MEA strategic priorities. The Head of Marketing will have a transversal role of all marketing activities in the region, ensuring through their team the proper implementation of Brand Platforms Activation, Trade Marketing, Mobility Marketing, Digital Marketing, Pricing and Strategic Planning. Finally the head of Marketing will be responsible of managing and controlling effectively the A&P resources and coordinating activities across the different involved areas & stakeholders both internally and externally.
Trade Marketing: Lead the development and execution of trade marketing strategies and tactical campaigns with our partners/distributors to increase opportunities for end customers to purchase products including incentives and promotions, while also increasing the overall value proposition for both partners and end customers.
Communications and PR: Oversight of both internal and external communications from a marketing perspective including content development. External communications includes Public Relations, Government Relations and CSR. Internally this will include company-wide communications related to organizational strategy and performance.
Branding: defining, coordinating and executing the marketing strategy for MEA in full alignment with BSEMIA Marketing Guidelines and MEA strategic priorities. The Head of Marketing will have a transversal role of all marketing activities in the region, ensuring through their team the proper implementation of Brand Platforms Activation, Trade Marketing, Mobility Marketing, Digital Marketing. Build Media plan through relevant media channels that align with target customer demographics (company website, social media, publications, email, radio/TV, face-to-face) to build compelling narratives and long term business and consumer relationships. Ensuring the consumer experience is in line with both the brand image and strategy, and monitoring the effectiveness of marketing campaigns & tactics.
Strategic Planning: Responsible for strategy and planning to align business operations with the company's mission and goals. Determining industry and competitive trends to identify emerging market opportunities and strategic areas of interest. Oversees the development of forecasting models that include KPI's on budgets, resource allocation, business goals, and steer / monitor as required.
Pricing: Develop pricing strategies for the BSMEA portfolio of current and future products across targeted customer/market segments. Leadership of pricing team to ensure clear insights and responsiveness.
Requirements:
To qualify candidates will possess a Bachelor's degree, and a minimum of 15 years of professional experience and 5 years within a comparable Marketing leadership position.
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