Job Description

Job Title Head Marketing

Certifications

Experience

Description

• Design and execute the B2B & B2G marketing strategies and campaigns for company's products and services.
• Leading the company's marketing strategy and making sure to use the right marketing channels to reach the target audience.
• Support the sales and business development initiatives, specifically the lead generation, brochures, presentations and pitch decks.
• Creating effective and targeted marketing, media, and public relations plans in line with the brands' international objectives.
• Developing and executing profitable offline and online promotions for the company's services and products.
• Contribute to the overall branding and brand strategy execution and planning for the company.
• Creating the content for social media, company collaterals, newsletters, blogs and thought leadership.
• Manage the digital marketing activities across a broad range of marketing channels (SEO, SEM, social media, Email, Mobile, Display and programmatic)
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Contribute to the development of creative concepts to help meet company's objectives.
• Manage conference and exhibition participation including proposals, planning, logistics, budgeting and execution.
• Conduct different types of research and data analysis supported by reports and dashboards.
• Manage media/press relations and key partner relationships.
• Support on Digital and social media campaigns.

Skills

• 8-15 years of Marketing experience with BA in Marketing or higher.
• Experience in B2B and B2G.
• Experience in the Publishing and/or Education sector is a plus.
• Top notch / Expert English copywriting.
• Ability to work under pressure and deliver with tight deadlines.
• Digital Marketing experience is a must.
• knowledge and experience with online/offline marketing tools and best practices.
• Team player with an ability to lead on projects individually.

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