Head Of Growth & Marketing
Dubai, United Arab Emirates
Job Description
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Company Overview CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change, battery change and insurance...but this is only the beginning.
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We\xe2\x80\x99ve already won awards for best AI platform and voted LinkedIn\xe2\x80\x99s Number 1 Top Start-ups 2021!
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!
Responsibilities
We have global plans to become a super app, offering products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in. We\xe2\x80\x99ve already won awards for best AI platform and voted LinkedIn\xe2\x80\x99s Number 1 Top Start-ups 2021!
If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!
Responsibilities
- Set full-funnel organic growth strategy to support CAFU\xe2\x80\x99s growth and CAC goals, and ultimately increase our customer LTV \xe2\x80\x93 leading growth marketing strategy and informing our customer-facing experience across acquisition and retention
- Build dashboards by yourself and with your teams for measuring a sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs.
- Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
- Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
- Partner with the CAFU Brand Marketing team to develop assets, landing pages, emails, and reporting needed to manage programs at launch and beyond, refining communication strategy and optimizing creative performance across the funnel, ensuring we deliver consistent and resonate messaging across all performance channels
- Own management and results of campaign channels post-launch, including budgeting, reporting, and efficiency optimization
- Partner with our Tech team to implement new marketing / ad technologies that can improve attribution, drive efficiencies and build models that predict key metrics
- Set our longer-term CRO strategy in partnership with our Brand Development team, constantly experimenting to continuously improve performance
- Build Data Analytics capability to incorporate learnings into our acquisition strategies in order to further optimize CPA and LTV
- Top tier under-graduate degree (MBA a bonus)
- 10+ years best-in-class experience in B2C or Marketplace, ideally within Ride Hailing, Mobility, Cartech, Startup, E-Commerce categories, with a deep focus on organic growth marketing. Growth-stage start-up experience highly valued
- Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).
- A background in owning, managing, and scaling a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV.
- Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
- Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a comprehensible manner.
- A collaborative environment where diversity is celebrated
- A flexible workforce. Our people are based in Dubai, but you can work from anywhere in the world.
- A highly competitive market salary with housing and transport allowance.
- A fast-moving supportive company where everybody takes ownership over their work.
- An opportunity to share in the success of the business with stock options for qualifying employees.
- The opportunity to work on a product with growing global appeal
- Work with some of the most talented people in the industry from well-known digital brands.
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Job Detail
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Job IdJD1529142
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned