Job Description

Job Title Head of Audience Data

Description

Full-time
Company Description
Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
Informa Markets is one of the largest pure-play providers of speciality business-to-business market access services in the world. We have the leading position in twelve distinct commercial marketplaces on a global basis. We help buyers and sellers grow their businesses in industries as diverse as pharmaceutical and food through to luxury yachts, fashion and beauty products. We connect, educate, and provide actionable insights across specialty commercial sectors.
And we do this through scale trade exhibitions as well as innovative digital market access services for B2B suppliers and buyers.
Now, by leveraging our unique first party market data, we have embarked upon an ambitious programme to expand the way that we assist these communities in uniquely powerful ways.
Informa Markets - Reinventing B2B Market Access.
Our four guiding principles are a clear statement of what we believe in.
Taken together, they define our goals and provide a focus for all Informa's activities. The principles give a perspective on our culture and way of working, making the company easier to understand, trust and do business with.
Think big. Act small.
We love ambitious thinking and taking bold options. At the same time, we recognise that success also comes from rolling up our sleeves, sweating the detail and taking personal ownership of the things that matter.
Trust must be earned.
We don't just say we're specialists, we live and breathe the subjects we work in and the communities we work with. By getting closer to our customers and partners, and offering support every step of the way, we build trust and the confidence to rely on us to do the right things, in the right way.
Success is a partnership.
We get to better answers by combining skills and talents, joining forces and embracing ideas, wherever they come from. This broadens perspectives, expands horizons, sparks innovation and keeps our thinking fresh.

More freedom. Fewer barriers.
We're light on our feet. We do things swiftly, flexibly and with as few obstacles as possible. Our colleagues have the freedom and autonomy to think fast, act on opportunities and do what is best and most sustainable for us and our customers.

Head of Audience Data, Informa Markets, Tech
Reports to:
Location:
Group Director, Tech
Dubai or Riyadh
Informa Markets EMEA
Owns many of the most important and influential B2B exhibitions in Food, Pharma, Healthcare and Technology. The technology division is new and growing portfolio under the Informa Markets umbrella. This role will lead the audience data strategy for the tech portfolio including LEAP which has a global, seismic impact, Black Hat one of Informa Techs most strategic brands and an exciting new launch.
We are now looking for a Head of Audience data to join our team to build our strategy and go-to-market plan for engaging and monetizing our audience data.
The Opportunity
The Head of Audience Data will take responsibility for building marketing services revenue and unlock the value of our audience data by allowing customers in our markets to access buyers at all stages of the funnel (including, but not limited to, digital advertising, content marketing, lead-generation, webinars, virtual events, research and white papers, audience engagement and development).
You will be responsible for developing the Informa Markets, Tech commercial strategy and road map for expanding and scaling our existing content and audience data business.
ROLE ACCOUNTABILITIES AND DUTIES
Use your knowledge and experience to create an effective, detailed go-to-market plan to scale and win market share across our Tech vertical, with a clear pathway to how we create revenue growth, and which supports the Tech vision and growth ambitions.
Accountable for the development and implementation of commercial strategy, planning, and team, working across the entire customer lifecycle: driving the overall profitability of the business, delivering agreed revenue targets (both new and existing business) and leading sales and marketing efforts.
Drive effective execution of this plan, owning the P&L, and relevant levers necessary to achieve strong results (content production, search engine optimization, CRO optimization, distribution etc).
Define and develop the delivery function.
Leading the editorial and content strategy and establishing ways of working, processes, introducing new systems and reports to ensure this team are successful in expanding this revenue opportunity.
Develop and implement partnerships and strategic alliances, to expand our reach and amplifying the revenue.
Lead the client account planning and partner with key stakeholders from within the team to determine the most effective approaches to driving growth with our strategic accounts.
Build and implement commercial best practices, systems, and processes.
Lead the development of our pricing strategy, marketing plan and sales forecast accuracy and KPI's.
Develop competitive intelligence to review and support commercial strategies.
Contribute to developing the M&A pipeline
WHAT YOU BRING TO THE TEAM
Leadership experience in agency / content / marketing services business.
Proven and successful commercial leadership, gained in a high-value B2B environment.
Experience of successfully managing P&L's, budgets and working to commercial KPIs.
Knowledge of systems and processes that underpin and optimise a content function.
Experience managing a team of in-house and freelance writers and editors.
Excellent SEO knowledge and expert awareness of audience development.
Proven career in editing and content production background, with business experience.
Extensive knowledge of price points and developing a viable pricing strategy
Qualifications
WHAT WE ARE LOOKING FOR
Excitement around driving business growth and optimizing performance, with the drive and tenacity to create a capability that is the very best of its kind.
Proven ability to design, scale and successfully deliver a go-to-market plan for data driven 365 digital marketing services.
Strong communication skills. You will build relationships with external stakeholders, manage editorial and content contributors, both in-house and freelancer (via hard and dotted lines), report up to internal stakeholders and foster strong alignment with your team. This all requires clear, direct communication and follow-through.
Entrepreneurial spirit. This is a unique chance to build and scale a new business proposition
Willingness to be hands on whilst in build mode but comfortable to flex and acts as the strategic lead and thought leader in this area of expertise. We are in growth mode, and you'll be wearing a lot of different hats on a given day. You need to be flexible, adaptable, and be willing to "do whatever it takes" to get the job done.
Experience of nurturing talent and growing high-performing teams.
A lateral thinker with a strong grasp of global industrial and economic trends and the ability to continuously translate these implications into strategy, thought leadership and business plans.
Confident practitioner of value pricing.
High level of emotional intelligence, confidence, and ability to quickly build meaningful relationships at all levels, internally and externally/internationally.
A true team player, who is naturally consultative, able to work cross-functionally.
Dynamic, making things happen, proactive and tenacious self-starter with entrepreneurial spirit.
Additional Information
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), gender identity, age, marital status, citizenship, or other protected characteristics under federal, state or local law.
This role may also be available on a flexible working or part time basis - please ask the Talent Acquisition team for more information.

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