Growth Marketing & Cro Manager
Dubai, United Arab Emirates
Job Description
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
The Growth Marketing & Conversion Rate Optimization Manager will support our omni-channel demand generation engine and drive performance of 12+ ecommerce websites and apps.The role will work closely with marketing, digital marketing, product owners’ teams, omni team, analytics, and agencies to champion our testing capabilities and strategies, working to cultivate a data-driven, experimentation/fail-fast mindset. In addition, will analyze experiment results to provide valuable insights, estimate business impact and identify growth opportunities. He will maximize results by applying knowledge of customer personas, web analytics, session recordings, heatmaps and survey data.
The role will be responsible to increase online sales by accelerating conversion on campaigns, websites and mobile apps through aggressive A/B testing and effective UX / UI strategy. The role holder plays huge role in driving the business forward by increasing online sales and lowering acquisitions costs by taking full ownership and responsibility of Conversion Rate Optimization across owned and paid media.
Responsibilities will include, but will not be limited to the following:
Operations
Financial & Standards
Customer
- Have a growth mentality that enables a constant testing strategy. Tests that can include offers, copy, creative, landing page, calls-to-action and many others.
- Strong organizational skills are very important to not only execute these tests but to learn from them and to develop a departmental knowledge base of what is supporting organizational growth.
- Monitor traffic, conversions, page performance metrics, and user journeys to deliver improved performance while creating a cadence for sharing actionable insights.
- Drive the testing life cycle process from planning, requirements gathering, execution, analysis, and communication of results, partnering directly with business owners and cross functional teams (web, creative, content, digital, CRM).
- Develop growing roadmaps that outlines all future strategy so we can accurately estimate test length and impact
- Partner closely with cross-functional teams including Analytics, Brand, Product, and Creative to ideate and launch new experiences that stay within our brand guidelines but will drive engagement and purchases.
- QA of all experiments including ensuring all running experiments are rendering appropriately and all goals are tracked properly.
- Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the websites and apps experience and performance
- Manage the end-to-end experimentation process including hypothesis setting, test design, KPI selection and goals, test execution, results measuring and recommendations
- Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes
- Interpret data, identify key findings, make recommendations and share learnings based on testing results to positively impact customer experience, conversion rates, future web developments and further testing iterations
- Analyze test data to develop a Results Decks that compiles all findings and learnings which is then presented to the client to discuss next steps
- Stay up to date with latest industry trends and continuously finding ways to improve our current process and value we bring to all clients
- Lead and support training and development of web optimization and A/B testing standards
- Prepare performance reports with analysis to update management.
- Maintain all department related records, files and database.
- Ensure compliance to group communications policy.
- Deliver and record accountabilities in line with operational audits.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Assist in market, segment and customer research and analysis.
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search, apps and affiliate campaigns.
- Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.
- Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
- Maintain professional relationships with external agencies and third-party providers.
- Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
- Stay abreast of online marketing trends and provide recommendations to the Marketing team.
- Support the holding team in group wide initiatives and represent MAF Lifestyle on projects.
KPIs
- eCommerce Revenue Target
- Website Traffic & Apps Downloads
- Conversion Rate Target
- Cart Abandonment Target
- A/B Testing Revenue Target
Functional / Technical Competencies
- Advanced understanding of eCommerce, user experience, and digital marketing concepts and optimization.
- Strong written and verbal communication skills with ability to effectively communicate and translate data-driven concepts to cross-discipline team members in a clear and easy to understand manner.
- Ability to derive actionable insights from data and effectively guide decision-making.
- Ability to manage time effectively and consistently meet deadlines in a fast-paced, cross functional environment.
- Proactive problem-solving and critical thinking skills.
- The ideal candidate exhibits curiosity and initiative
Behavioural Competencies
- Leads the Way – Is able to prioritize work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes initiative to create positive energy. Enthusiastic about new challenges.
- Drives Impact – Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
- Thinks Customer – Actively listens and demonstrates understanding for customer’s stated and unstated expectations, and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands “customer first” mindset.
- Thinks Group – Understands how and where own role / work fits in the overall company. Demonstrates willingness and ability to collaborate. Actively achieves targets. Communicates well with colleagues. Listens attentively. Does not shy away from collaborating.
- Develops Talent – Suggests ways of improving efficiency. Spends time learning and improving. Regularly seeks feedback. Responds honestly to difficult questions and gives relevant feedback when required.
- Fosters Innovation – Does not hesitate to share new ideas. Is curious and takes inspiration from best practices. Demonstrates creativity in day to day work.
Qualifications & Experience
Qualifications / Education
- Bachelor’s degree in a related discipline and/or equivalent, directly related experience required
- Professional qualification in Digital marketing / eCommerce is an advantage
Experience
- 7+ years’ experience growth marketing, growth hacking and conversion rate optimization roles in eCommerce businesses.
- Strong experience with one or more testing platform such as Adobe Target, Monetate, Optimizely, or Google Optimize.
- Experience in website analytics (Google Analytics), UX conversion strategies and tactics.
- Excellent analytical skills & outstanding attention to detail.
- Organized and methodical in setting up processes to streamline testing cadence
- Strong project planning, tracking, and organizing skills.
- Able to effectively work cross-functionally with peers, management, and other internal or external stakeholders to gain consensus when needed.
- Experience in the Retail industry is an advantage.
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Job Detail
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Job IdJD1408826
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned