Google Ads Specialist
Dubai, DU, AE, United Arab Emirates
Job Description
A Google Ads Specialist plans, creates, manages, and optimizes paid advertising campaigns on Google's platforms (Search, Display, Shopping, YouTube) to drive business goals like leads and sales, focusing on keyword research, budget control, compelling ad copy, performance tracking, and maximizing ROI by reducing wasted spend. They're crucial for businesses wanting to reach specific audiences online effectively, using data analysis and constant testing to improve results. Key Responsibilities
Campaign Strategy
: Designing campaign structure, choosing campaign types (Search, Display, Performance Max), and identifying target audiences (demographics, location).Keyword Management
: Conducting in-depth keyword research and competitor analysis.Ad Creation
: Writing effective headlines, descriptions, and selecting visuals (images, videos).Budget & Bidding
: Managing ad spend, controlling costs, and implementing bidding strategies for best value.Optimization
: Continuously testing ad variations (A/B testing), improving Quality Score, and refining targeting.Tracking
: Setting up conversion tracking and using analytics to monitor performance and report on metrics like CTR, CPA, and ROAS.Job Type: Full-time
Pay: AED3,000.00 - AED3,500.00 per month
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Job Detail
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Job IdJD2250868
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned