Job Description

Job Summary:
Our client is seeking a results-driven Senior SEO & Google Ads Specialist to own their organic and paid search strategy. The selected candidate will devise, execute, and optimize SEO campaigns that boost search rankings and qualified traffic, while designing high-ROI Google Ads programs that capture and convert prospects in key B2B verticals. This hands-on role demands deep technical expertise, strategic vision, and a proven record of lifting performance at scale.
Key Responsibilities
1. SEO Strategy & Execution:

• Develop and maintain a data-backed SEO roadmap aligned with revenue goals.
• Conduct comprehensive technical audits; resolve crawl, indexation, Core Web Vitals, and schema issues with the dev team.
• Optimize on-page elements (metadata, headings, internal linking, content architecture) and create briefs for content teams.
• Build and manage white-hat backlink campaigns (outreach, digital PR, content syndication) that strengthen domain authority.
• Track rankings, traffic, and conversions; deliver monthly dashboards and actionable insights.

2. Google Ads Management:

• Plan, launch, and scale Search, Display, Remarketing, and Performance Max campaigns targeting high-intent keywords and audiences.
• Continuously optimize bids, budgets, ad copy, extensions, and landing pages for CPA and ROAS goals.
• Implement conversion tracking, granular attribution, and A/B testing to refine funnel performance.
• Monitor competitive landscape and keyword trends; adjust strategy proactively.

3. Cross-Functional Collaboration:

• Partner with web developers to align site architecture and UX with SEO best practices.
• Coordinate with content, design, and sales teams to ensure message consistency and lead-quality feedback loops.
• Present performance reports, forecasts, and growth opportunities to senior leadership.

Required Qualifications:

• 5+ years of hands-on experience driving successful SEO and Google Ads programs, preferably in B2B or industrial sectors.
• Demonstrated track record of achieving top-page rankings and measurable revenue growth.
• Expert knowledge of technical SEO, backlink acquisition, keyword research, and content optimization.
• Mastery of Google Ads, Google Analytics 4, Tag Manager, Search Console, and leading SEO toolsets (Ahrefs, SEMrush, Screaming Frog).
• Strong analytical skills; advanced Excel/Sheets or BI experience for data visualization and reporting.
• Excellent written and verbal English communication; able to craft persuasive ad copy and clear strategy briefs.

Preferred Skills (Nice to Have):

• Experience with CRO tools (Hotjar, Optimizely) and landing-page A/B testing.
• Familiarity with marketing automation or CRM platforms (HubSpot, Zoho CRM).
• Working knowledge of HTML/CSS and JavaScript basics for troubleshooting.
• Certification in Google Ads and Google Analytics (GAIQ).

Key Attributes:

• Strategic thinker with a data-driven mindset and relentless focus on ROI.
• Self-managed, organized, and comfortable working across remote teams and time zones.
• Continuous learner who stays ahead of algorithm updates and best practices.
• Strong collaborator who can translate technical insights into business recommendations.

What Our Client Offers:

• Fully remote role with fixed working hours (Monday to Saturday, 9 AM 5 PM Dubai Time).
• Competitive salary with performance-based incentives.
• Autonomy to shape the digital growth strategy of a fast-scaling industrial brand.
• Supportive, collaborative culture and access to premium SEO and advertising tool stacks.
• Professional development budget for certifications, courses, and industry events.