Job Description

Responsibilities

Plan, launch, and continuously optimize Google Ads campaigns for the UAE healthcare sector. Conduct in-depth keyword research and develop strategies tailored to healthcare and diagnostics services. Create high-performing ad copy and collaborate with design and content teams to optimize landing pages. Apply advanced targeting techniques to improve campaign efficiency and performance. Manage and allocate budgets effectively to maximize ROI and reduce cost per lead (CPL). Monitor key performance indicators (CTR, CPL, CVR, ROAS), generate performance reports, and recommend actionable improvements. Execute A/B testing across ads, keywords, and landing pages to drive performance enhancements. Implement and manage tracking using Google Analytics, Google Tag Manager, and CRM systems, including offline conversion tracking. Analyze the UAE healthcare market and competitor activity to refine campaign strategies. Work closely with sales and operations teams to ensure campaigns align with overall business objectives.

Requirements

Demonstrated experience managing Google Ads lead-generation campaigns. Prior PPC experience in the UAE healthcare or diagnostics sector is highly preferred. Strong proficiency in Google Analytics, Google Tag Manager, and CRM-based tracking. Excellent analytical skills with the ability to interpret data and produce insightful reports.
Job Type: Full-time

Pay: Up to AED5,000.00 per month

Application Question(s):

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