ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world\xe2\x80\x99s most serious diseases. But we\xe2\x80\x99re more than one of the world\xe2\x80\x99s leading pharmaceutical companies.

ROLE SUMMARY

The Marketing Manager will work very closely with the Business Unit Director and Country sales leads to deploy and adapt the AZ brand strategy to the local market, including tactics and execution.

The Marketing Manager will lead and supervise creation of relevant brands marketing strategies and it\xe2\x80\x99s execution to maximise potential of the CVRM portfolio

What you\xe2\x80\x99ll do

Managing brand strategy

• Leads strategy for assigned brands: brand planning process in context of competitive landscape (message, programs, key initiatives)..
• Monitor all aspects of product behaviour in the market, leads analysis of insights collected from market research, syndicated reports, team feedbacks & own KEE/field visits to further input impact on strategy
• In cooperation with Business Unit Director. , plan the demand for AZ products by providing cyclical forecasts
• Revise and develop Annual Business Updates, Long Term Forecasts, Rolling Business Updates as well as annual and 3-year tactical plans for the product life cycle.
• Ensures full execution of the marketing team to set brand plans as per dedicated timelines while driving consistent market visits , brand sessions, & regular market performance meetings to ensure addressing opportunities & managing any performance gaps together with the CFT.
• Provide advice on setting up/reviewing the cost and the policy of discounts on products in respective therapeutic area when asked to.
• Monitor the promotional activities of competitors
• Closely cooperate with the Brand Team in the development of promotional campaigns and the professional presentation of campaigns to the sales team involved in promotion
• Acquire and maintain specific knowledge on all areas related to the success of the product portfolio
• Drive rigorous market insight generation based on robust analysis of market data to ensure that strategic decisions are made based on reliable data.
• Ensure the coherence of promotional and PR planning, implementation in alignment with the approved priorities, budget and other practices and standards adopted in AstraZeneca
• Share the knowledge and best practices of other markets with the marketing team and make sure that the specifics of the market are taken into account when adapting best practices in the relevant local market/s.

Leadership and team management:

• Set ambitious goals for the employees of the marketing department and ensure their cooperation with other departments of the company to achieve better results
• Identify strengths and development needs, motivate and train subordinates to improve their performance effectiveness and develop functional and leadership competencies.
• Conduct annual goal setting and IDP sessions, feedback and coaching with subordinates according to corporate standards
• Implement control measures to compare the actual results of the work performed with the goals and take appropriate action in case of deviations from the plan.
• Monitor the work of brand managers of development and implementation of a plan for marketing research, analysis of the pharmaceutical market, monitoring market shares and sales of competitors.
• Analyze and resolve possible difficulties for the effective work of the team. Create challenges and inspire team to increase productivity.

Financial Planning

• Manage A&P and reporting team variable costs
• Ensure work & planning of the team is based on clear economic rationale and key activities are carried out within the budget
• Manages resources to optimize investment and maximize returns
• Generate annual sales and expense budgets
• Consolidate feedback and forecasts from Brand Managers and provide regular forecasts for the budget and projected expenses at the end of the year, re-evaluating the budget in accordance with priorities, market conditions and a profound understanding of the products on the market.

Stakeholders management

• Build relationships with key internal / external clients.
• Develops and implements KOL management for priority marketing objectives
• Driving cross-functional cooperation in order to achieve TA goals
• Report to BUD monthly on the status of implementation of the tactical plan to internal customers.

Corporate responsibility:

• Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policies
• Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
• Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.

Essential for the role

• Minimum of 4 yrs of Marketing experience & at least a total of 7 years in the Pharmaceutical and/or Fast-Moving Consumer Goods (demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and ability to work cross-functionally).
• Experience in successful product launches with excellent understanding of the market and access.
• Ability to drive results that outperform the market by driving strategic, financial and people performance
• Demonstrate enterprise mind set and can-do spirit.
• Ability to collaborate across functions and hierarchies
• Capability to lead change and transformation.
• Strategic thinking and patient centricity with an ability to influence stakeholders locally and globally
• Strategic marketing capabilities
• Significant pharmaceutical commercial experience with a strong performance track record
• Strong marketing leadership with a successful track record of growing market share as well as preparing for and successfully launching new products and brands. Creative marketing capabilities together with rigorous commercial business sense
• Building efficient relations with various internal and external stakeholders

Desirable for the role

• CVRM experience is a plus
• At least One year or more of people management experience is a plus

Why AstraZeneca?

At AstraZeneca we\xe2\x80\x99re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There\xe2\x80\x99s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We\xe2\x80\x99re on an exciting journey to pioneer the future of healthcare.

So, what\xe2\x80\x99s next?

• Are you already imagining yourself joining our team? Good, because we can\xe2\x80\x99t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it\xe2\x80\x99s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on

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Date Posted 15-Jan-2024

Closing Date 20-Jan-2024

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca