Job Description

JOB PURPOSE

To lead and manage the daily operations of the flagship boutique, ensuring excellence in customer experience, achievement of sales targets, implementation of brand standards, and leadership of the boutique team. The Flagship Boutique Manager acts as a brand ambassador, driving performance, fostering a culture of service and innovation, and maintaining a visually compelling and commercially strong environment.

MAIN RESPONSIBILITIES

1.

Sales & commercial performance

Drive the boutique's commercial success by achieving and exceeding sales targets and KPIs. Monitor and analyze sales trends, customer data, and product performance to optimize stock and sales strategies. Lead by example in selling techniques and client engagement.

2. Customer experience

Ensure an exceptional luxury customer journey in alignment with brand guidelines. Handle VIP clients and sensitive service issues with professionalism and discretion. Monitor clientelling and storytelling efforts within the team.

3. Operational excellence

Oversee daily operations, stock levels, FIFO, cash handling, and compliance with policies. Ensure adherence to health & safety and loss prevention measures. Maintain accurate reporting, stocktaking, and audit compliance.

4. Team leadership & development

Recruit, train, coach, and motivate a high-performing boutique team. Conduct regular performance reviews and 1:1 meetings, identify development needs, and build succession plans. Foster a culture of accountability, ownership, and continuous improvement. Monitor the team to maintain perfect grooming and hygiene standards.

5. Visual merchandising & store presentation

Ensure flawless maintenance of the visual merchandising standards. Oversee boutique layout, cleanliness, and maintenance to reflect the luxury image. Collaborate with the VM team on best practices and market implementations.

6. Collaboration & Communication

Act as the main point of contact between the boutique and head office functions (HR, Marketing, Innovation, Workshop, Logistics, Factory etc.). Share boutique insights and feedback. Champion new initiatives, trainings, and brand updates to the team.

Requirements

Bachelor's degree or equivalent experience in retail or business Minimum 5 years managing luxury retail or flagship stores with proven sales success Strong leadership skills to recruit, train, and motivate boutique teams Excellent commercial awareness; ability to analyze sales and customer data Exceptional customer service and communication skills, handling VIP clients professionally Knowledgeable in store operations, stock management, cash handling, and compliance Ability to maintain high visual merchandising and store presentation standards Fluent in Arabic and English; additional languages are a plus Highly organized, detail-oriented, resilient, and results-driven * Passionate about luxury retail and delivering exceptional customer experiences