F&B Marketing Manager \xe2\x80\x93 Specialty / Standalone Restaurant

As a Marketing Manager for our Specialty / Standalone Restaurant overlooking the glittering waters of the Arabian Gulf, the organic, earthy and grounded beachside restaurant and bar is all-encompassing, bringing the ultimate state of relaxation and holiday vibe, from day to night, you will be responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the Venue including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with the expectations.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

• Strategize, develop and execute food and beverage promotion campaigns for the Restaurant
• Develop highly effective marketing strategies to market Food and Beverage outlet and other activities in line with guidance from the Marketing Director to increase brand awareness, communicate promotions to all relevant target markets and address F&B business needs.
• Regularly define and the identify most effective communication channels to promote existing products and services
• Ensure all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all activities
• Measure key performance indicators relating to all marketing and PR activities, promotions and campaigns, and produce performance reports for all key stakeholders
• Ensure sales and F&B teams receive full marketing and PR support including collateral
• Develop Advertising Opportunities (SEM, Social Media, Local, Domestic and International print and online)
• Liaise with business partners, online social media in particular, for joint marketing activities of hotel F&B that drive market awareness on social media and restaurant revenue.
• Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and restaurant question and answer sheet
• As the key media liaison, oversee media visits, source and pitch interesting, newsworthy stories relating to the restaurant.
• Working with the in-house creative team , design and develop marketing material (photo and video shooting, collaterals, social media, WhatsApp & Line, Promotional Flyers, and Direct Marketing Emails
• Manage digital marketing and social media activity across social media platforms, including but not limited to Facebook, Instagram, Twitter, and Youtube.
• Responsible for the development of social media content and analysis of reach and conversion
• Source for and promote events that will drive traffic to the standalone restaurants and grow revenue
• Coordinate and manage local, domestic and International media/public interest to generate coverage and maintain awareness of the standalone restaurants
• Plan a monthly promotional calendar with standalone restaurant managers generating ideas for new offerings
• Build and maintain customer database and engage through regular customer communiqu\xc3\xa9s as in newsletters, loyalty programs
• Develop, manage and grow a tailored social media strategy to drive engagement and grow loyalty

Your experience and skills include:

• At least 3-5 years in related marketing, social media, and lifestyle Venue in a competitive location i.e. Marina / Palm Dubai
• Has a genuine interest in F&B, lifestyle, and nightlife
• Strong network of connections is an asset, including media, bloggers, social influencers, and industry partners
• Self-motivated, creative flair, eye for detail, up-to-date in lifestyle trends, secure on the social platform
• Computer proficiency, skilled in digital marketing and social media software tools
• Youthful and extroverted, fun with a sense of humor
• Encouraged to establish relationships with our guests
• Good communication and presentation skills.
• Good knowledge of English - spoken, written, reading is a must.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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