The Executive - Marketing and Communications will assist the Director Marketing and Communications in executing marketing plans, monitoring campaign performance, coordinating with internal teams, managing budgets, ensuring brand consistency, and supporting marketing, communications, and PR initiatives. Marketing Management
Assist in executing marketing strategies and plans as directed by the Director Marketing and Communications.
Social Media Management
Manage and monitor social media channels for Olfah, Hayyan, and Al Mamsha projects.
Plan and curate engaging content, including brand storytelling, event coverage, and promotional campaigns.
Develop creative briefs and mood boards for designers, photographers, and videographers.
Oversee community engagement, respond to inquiries, and track social media performance.
Research and collaborate with influencers to maximize brand reach and engagement.
Sales, BD, and Community Support
Collaborate with designers and external vendors to develop marketing and sales assets.
Create compelling copy for digital platforms, social media, blogs, and marketing collaterals.
Proofread and ensure the accuracy of all marketing content before final approval.
Collaborate with the commercial team to align marketing efforts with business objectives.
Public Relations (PR)
Support the execution of PR strategies to boost media exposure.
Manage relationships with media outlets and secure media coverage.
Coordinate with PR agencies to ensure timely execution of assignments.
Track PR impact and generate reports on media reach and effectiveness.
Events & Activations
Assist in planning and executing brand activations, launches, and exhibitions.
Maintain an event calendar and analyze the effectiveness of past activations.
Coordinate logistics, branding materials, and on-ground event support.
Organization & Execution
Organize and document marketing meetings, approvals, invoices, and marketing assets.
Support cross-functional teams, ensuring smooth execution of marketing plans.
Act as a key assistant to the Director of Marketing (DOM), handling daily marketing functions.
Budgeting
Monitor marketing expenses and ensure alignment with budget allocations.
Conduct market research, competitor analysis, and pricing comparisons.
Prepare weekly update reports and monthly presentations on marketing performance, campaign success, and industry trends.
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