Events and Retail Marketing - Coordinator
Dubai
Permanent
Reporting to Head of Marketing and PR

About the role

Direct planning and execution of dealer and retail events across all APAC and ME markets. Full ownership of brand guidelines and customer experience related to on ground events at the various locations including showrooms, motor shows, and other venues. Responsible to ensure a unified and on-brand customer experience irrespective of the market and/or venue. Support the network with required assets to conduct a successful retail experience.

Key responsibilities include:

• Event tool kits for the different models and Lotus brand activations
• Assets required to execute Lotus level on ground activations
• Complete event concepts including renders and rundown agendas
• Templates to create invitations and data capture
• Data capturing process and link to CRM
• Post event reports on attendance profile and ROI expected
• Solutions to retail related dealer requests and inquiries
• Launch planning marketing content tracking in liaison with HQ

Knowledge, Skills, and Experience

Essential

• Strong interpersonal skills and the ability to work with different teams from different parts of the world.
• Attention to details is a core skill for this role as all events require an eye for the elements that are usually unseen by most people.
• Project management skills to plan the activation process and prioritize the order of building the various elements while achieving high efficiency.
• Time management is a must as all events and customer facing activations run on tight schedules up until delivery.
• Ability to work under pressure knowing that mistakes during events tend to be amplified when spotted.
• Creative and design focused to deliver a seamless and engaging customer experience.
• Flexible to travel when required and for varying durations of time.
• Responsive to feedback and input with the capacity to turn changes around quickly.
• Bachelor\'s Degree (or equivalent) in a business-related area, E.g Business, Marketing, Engineering, economics, commerce\xe2\x80\xa6
• Proven experience in events management at other brands or agencies
• Good presentation skills (written and verbal) and ability to use PowerPoint & Excel
• Excellent interpersonal skills and ability to communicate effectively at various levels
• Excellent planning and time management skills
• Flexible and positive to ever changing business challenges and surprises that may come
• Good understanding of all Commercial organisation and business processes

Other: * 25 days paid holiday plus bank holidays

• Private healthcare
• Pension scheme
• Remote working

Lotus Cars