Job Title: Senior Marketing Coordinator Location : Abu Dhabi Experience Required : 5 plus years

• Plan, execute and control annual marketing budget in accordance with the sales targets

and achievements and product strategies (not limited to media budget).

• Develop comprehensive annual Corporate Marketing Plan (ATL Above The Line, BTL-Below The Line, CRM-Customer Retention Management, PR-Public Relation etc) in accordance with the corporate sales strategy & follow-up on target achievements. Safeguard its proper implementation

• Develop integrated media strategy (Print, TV, radio, OOH, online et.) in line with corporate budget, manage its realization, effectiveness (reach post evaluation) and cost efficiency

• Develop suitable new product ranges for the market and do relevant new model price planning

• Allocating resources and determining measurements for merchandising/ sales promotions

• Planning and coordinating the development of strategies for the trade marketing department as well as determining and implementing measures in order to achieve set goals in a timely manner

• Arranging the information flow between the sales and distribution (S&D) department, the trade department and the advertising department. Further, develop an adequate information system

• Organization and execution of road shows and events with the regional sales offices or selected dealers

• Development of trade marketing campaigns for market launches or other occasions, e.g. tactical campaigns

• Compiling agency briefings regarding the planning, controlling and coordinating of the determination of measurements as well as communication tools for the OEM\'s

• Liaising of the agencies with the purpose of the development of communication tools

• Monitoring the restrictions imposed on the construction and delivery of the communication materials of the management/OEM

• Controlling and overseeing the Marketing disciplines:

• Retail Marketing
• Media Planning
• Marketing Communication
• Product Marketing
• Sponsoring & Events

Managing media agency and retail marketing agency (contracting, briefing, consulting, supervising, evaluating, controlling, pitching)

Expertise

Knowledge, Skills and Abilities required:

Strong communication and organizational skills, proven professional and clear communication skills with multiple agencies, familiar with the local and Middle East Region, proficient in Word/ Excel/ Power Point, proficient English, both oral and written.

Desired Qualification:

University degree or equivalent job experience

Desired Experience: Minimum 5 years of Sales & Marketing experience in the Automotive Industry with Multinational Companies

Sundus Gulf