Job Description

Job Title: Senior Marketing Coordinator Location : Abu Dhabi Experience Required : 5 plus years

Plan, execute and control annual marketing budget in accordance with the sales targets and achievements and product strategies (not limited to media budget). Develop comprehensive annual Corporate Marketing Plan (ATL Above The Line, BTL-Below The Line, CRM-Customer Retention Management, PR-Public Relation etc) in accordance with the corporate sales strategy & follow-up on target achievements. Safeguard its proper implementation Develop integrated media strategy (Print, TV, radio, OOH, online et.) in line with corporate budget, manage its realization, effectiveness (reach post evaluation) and cost efficiency Develop suitable new product ranges for the market and do relevant new model price planning Allocating resources and determining measurements for merchandising/ sales promotions Planning and coordinating the development of strategies for the trade marketing department as well as determining and implementing measures in order to achieve set goals in a timely manner Arranging the information flow between the sales and distribution (S&D) department, the trade department and the advertising department. Further, develop an adequate information system Organization and execution of road shows and events with the regional sales offices or selected dealers Development of trade marketing campaigns for market launches or other occasions, e.g. tactical campaigns Compiling agency briefings regarding the planning, controlling and coordinating of the determination of measurements as well as communication tools for the OEM's Liaising of the agencies with the purpose of the development of communication tools

Monitoring the restrictions imposed on the construction and delivery of the communication materials of the management/OEM

Controlling and overseeing the Marketing disciplines: Retail Marketing Media Planning Marketing Communication Product Marketing Sponsoring & Events Managing media agency and retail marketing agency (contracting, briefing, consulting, supervising, evaluating, controlling, pitching)

Expertise

Knowledge, Skills and Abilities required: Strong communication and organizational skills, proven professional and clear communication skills with multiple agencies, familiar with the local and Middle East Region, proficient in Word/ Excel/ Power Point, proficient English, both oral and written.

Desired Qualification: University degree or equivalent job experience

Desired Experience: Minimum 5 years of Sales & Marketing experience in the Automotive Industry with Multinational Companies