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***For this role, it is imperative that the candidate speaks Arabic***
The Role
We are seeking a marketing executive on Cityscape Qatar and Cityscape Bahrain with a background in email marketing, data segmentation and analysis, as well as executing marketing campaigns. The individual will be digitally literate and analytical with a history of continuous improvement and learning from past campaign performance. Experience in using marketing technologies (email marketing and CMS systems) and working with Analytics tools is a must. The candidate will be a strong communicator who works well as part of a marketing team and as a super-user and mentor to other marketers across the business.
Job Summary/Responsibilities
To work with the Marketing Manager and wider marketing team to deliver successful marketing campaigns for a pivotal hybrid exhibition in line with agreed KPI\'s.
KPIs:
Database growth
Email responsiveness
Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
Adherence to timelines and budgets
Marketing KPI report
Main Duties & Responsibilities:
PLANNING & CAMPAIGN MANAGEMENT
Work with the Marketing manager to deliver marketing campaigns and event websites in line with strategic objective
Implement operational plans and ensure adherence to deadlines (including Demand gen plans, Time & Action Plans, Content Calendars, Budget Trackers)
Create data strategy for building the Cityscape Qatar and Cityscape Bahrain Databases
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible
Create email strategies, using Eloqua to build out campaign canvases, to write and execute emails
Raise PO\xe2\x80\x99s and maintain budget trackers
Appoint and manage external suppliers
Identify relevant audience profiles, build segments and coordinate with printer/mailing house for the delivery of direct mail campaigns whenever applicable.
ANALYSIS & INSIGHT
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Capture relevant and timely data (onsite & post-show surveys, registration forms, industry research etc)
Work with internal teams to ensure data governance and data management policies are adhered to
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
Use recommended campaign analytics dashboards daily to monitor performance
Become part of a culture of testing and metrics-driven decision-making in the team
Share case studies with marketers within the team, division and Informa Markets
MARKETING EXECUTION
Identify target universe and key segments within target universe
Build data using all methods available
Send timely, relevant communications through designated mix of channels and optimize the effectiveness of these channels
Monitor and adjust campaign activity based on performance metrics
Build, maintain, and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Optimising and updating the Cityscape Bahrain and Cityscape Qatar websites
Qualifications
What we are looking for:
Deadline and target driven
Thorough understanding & experience of data analytics, email marketing
Database development and growth including segmentation / advanced targeting
Strong copywriter
Good social media background
Qualities needed for culture fit
Analytical and questioning mindset
Fast learner and committed to personal development and growth
Experience working in a pressurised environment
Good verbal and written communication skills
Skills required
Experience in using email marketing platforms (Preferably Eloqua)
Experience in working with databases and data selection/management software (Preferably Eloqua)
Experience in working with CMS platforms (but coding knowledge not required) (Preferably Adobe Experience Manager)
Experience in marketing analytics and reporting platforms (Google Analytics/Adobe Analytics or others)
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
Proficient in the use of Canva (desirable)
Desired skills
Experience in using marketing automation technology (preferably Eloqua)
Experience of Adobe Experience Manager
Events marketing experience
Fluent in English & Arabic speaking is a must
Additional Information
What we offer in return:
Competitive salary
20 days annual leave
4 volunteering days annually
Day off for your birthday
Seasonal social and charitable events
Continuous Training and development
Hybrid work environment.
Additional Information:
You must have the right to work and live in the United Arab Emirates