E-Retail Specialist (12 month contract)

E-RETAIL SPECIALIST MIDDLE EAST
ABOUT SHISEIDO
At Shiseido, we believe that beauty has the power to change the world. It stirs emotions, instils confidence, and gives life to infinite possibilities. In an ever-changing global environment, we keep our fingers on the pulse to perceive and respond to people’s profound need for betterment. We constantly challenge the misconceptions of today for a more beautiful tomorrow. And whether it’s new concepts, new ideas, or the new values we contribute to society – we never stop innovating. We strive to create a better world through beauty innovations. A world where people live in happiness and beauty is limitless, loving and alive.
Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world. We are operating in about 120 countries with 46,000 employees of 70 nationalities. We offer a unique selection of skincare, makeup and fragrance resulting in over 1 trillion yen of net sales in 2018.
Shiseido EMEA is Shiseido's Regional Headquarter for the Europe, Middle East and Africa (EMEA) region. Representing a workforce of 4,000 employees in 88 countries, Shiseido EMEA is covering worldwide activities for fragrance brands (Alaïa Paris, Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido fragrances and Zadig & Voltaire) as well as business and distribution of Shiseido group brands (Clé de Peau Beauté, NARS and the brand Shiseido). Shiseido EMEA is home to the Center of Excellence (CoE) for Fragrance. The Center uses Shiseido’s acclaimed scientific methods and innovative technologies in creating new and unique fragrances for the global market.
ORGANIZATION:

• Reports to: E-Commerce Manager
• Job Location: Dubai, UAE

JOB PURPOSE:

• To drive the recruitment and conversion of the brand online, encouraging customer retention and customer loyalty
• To adapt/enrich the brand strategy to the E-Com reality

MAIN RESPONSIBILITIES:

• Implement and adapt the brand strategy for the E-Com execution
• Ensure an excellent online user experience and customer journey on all e-commerce platforms: design & aesthetics; content; navigation; platform performance
• Work on e-retail activation plan in line with marketing calendar
• Build and adapt brand and product content for e-retailer engagement
• Own e-retail merchandising execution
• Own online sampling activity
• Adapt the SEO strategy and implementation
• Consolidate and analyze e-commerce KPIs and media campaigns (conversion rate, traffic, bounce rate) for business insight
• Be the main point of contact for brands on E-Retail topics

REQUIREMENTS:

• Candidate who has experience in Digital Marketing with a focus on E-commerce
• Strong Operational Marketing profile from FMCG background who is capable of building detailed activity plans
• Experience with E-commerce platforms would be ideal
• Collaborative and able to work between Sales & Marketing to build the right plan
• Strong analytical skills and willing to learn

"All qualified applicants will receive consideration for employment without regard to race, color, religion, trade-union membership, political or philosophical beliefs, sex, sexual orientation, gender identity, national origin, health or disability. Job applications will never be assessed on the basis of these criteria. However, in certain cases that will be brought to your attention, some of this information may be required to comply with local legal obligations".

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