Job title: Marketing Officer Department: External Relations and Marketing Location : Al Qusais 2, Dubai, UAE Reporting to: Business Development Manager (Head of Marketing) and Academy Director Job purpose To support the Business Development Manager in raising the visibility of the Academy by carrying out an effective marketing and communications plan in order to:
Attract new students across the Academy\xe2\x80\x99s portfolio and publicize the strengths of the academic faculty,
Academy facilities and services.
promote the profile of the Academy as a whole to external audiences.
Reach out to Schools and school students
Source and nature of management provided Business Development Manager (Head of Marketing) and Academy Director Staff management responsibility N/A Special conditions A small amount of out-of-hours working may be needed for special events. Main duties and responsibilities of Marketing Officer at ASTI Academy Summary : This is a role with a high level of accountability and the key measures of success are:-
The number of new enquiries generated and the conversion of enquiries through to enrolment.
Building and sustaining strong and effective relationships with the parent and alumni body
Retention across key transition points within the Academy
Strategic Marketing
Develop an in-depth knowledge of parent needs and of local market trends and developments to inform
Academy marketing strategies
Apply customer and market insights combined with creative thinking to define and shape the Academy proposition to maximise appeal and relevance within the local market
Develop the whole Academy marketing strategy including product development, pricing, multi- channel communications plans and parent engagement programmes to support enrolment growth across the whole
Academy
Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
Liaise with Business Development Manager (BDM) cum Head of Marketing and Academy Director regarding all matters pertaining to and retention of students.
Marketing Execution
Implement advertising, communications and event activities to support recruitment and retention
Responsible for the production of the annual Academy magazine
Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
Contribute into Academy website including content and customer experience and the Academy\xe2\x80\x99s social media channels
Marketing Management
Marketing Budget management
Relationship Management.
Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships
Develop and manage relationships with feeder Academy\xe2\x80\x99s to support enrolment growth
Identify relevant community-based initiatives in which the Academy can play a relevant part, to support awareness / positive brand perception etc.
Work collaboratively with Academy colleagues and admissions team, contribute to sharing of best practice.
Other
Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Senior Leadership
Team
Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, admissions and the Academy\xe2\x80\x99s
Market analysis & planning and new programme development: Input into the Academy\xe2\x80\x99s marketing plans: gathering market intelligence and working with the Business Development Manager (BDM)to analyse results in relation to the Academy\xe2\x80\x99s marketing plans. Supporting the BDM in planning, researching and coordinating the Academy\xe2\x80\x99s promotion, liaising with relevant parties both internally and externally. Person Specification
At least 5 years\xe2\x80\x99 experience in the field of marketing.(Desirable Work Experience in the field of Strategic