Part of the Emirates Group, Arabian Adventures is far more than an award-winning provider of desert safaris in Dubai! We\'re equipped to provide a wide range of exclusive tailor-made services - from planning, contracting hotel space, transfers, arrivals and in-resort assistance, to organising excursions and safaris and managing events.
Through our dedication to showcasing the region\'s rich heritage and natural beauty, we invite travellers to embark on unforgettable and transformative explorations of this captivating destination. Our outstanding reputation, both for our creative approach and attention to detail, has made us the first choice for some of the world\'s most reputed tour operators, incentive houses and cruise lines. Click here to join the adventure!
Arabian Adventures, in destination, recently repositioned itself from desert experience\'s provider to the Dubai Experts. As Ecommerce Product Development Manager, your role is to continue to execute this strategy, by managing the Arabian Adventures website end to end. With customer experience at the forefront, designing & executing inspirational campaigns, optimising the website and maximising all revenue opportunities through cross selling, upselling, collaborations and partnerships.
In this role, you will:
- Manage and implement the market specific strategies based on the short and long-term plan of the department to increase online bookings, conversions and sales
- Provide detailed analysis and recommendations to the management team on a regular basis for the short and long term plans for products and their distribution across various channels. Prepare post-campaign/ post-test analysis and clearly communicate results and key learnings with business stakeholders
- Liaise with all internal and external stakeholders to ensure all online campaign activity initiatives are properly identified, communicated, planned, executed and measured and comply with commercial objectives and online legal requirements.
- Identify potential productivity and system improvement areas by keeping abreast of the industry best practices and propose to the relevant stakeholders within the EK Group (e.g. Corporate Communications, BSG, EGIT etc.) for their evaluation and implementation. Actively participate in the testing of Dnata Travel system implementations
- Implement and maintain the digital marketing strategy along with Product Development section of Arabian Adventures and Corporate Communications, including procedures and best practice for Search Engine Optimization, Pay Per Click, Campaign Management, Media model (i.e. advertising and monetizing traffic), etc.
- Manage the overall site and content administration including the look and feel of B2C online channels, content on the website and merchandising. Ensure alignment of online with offline activities, accurate and quality inventory of marketing materials for distribution to online trade partners and liaise with Product Development and Corporate Communications for feedback and/or approvals for all website content and functional changes.
- Support the online Product Management portfolio for the Arabian Adventures website (destination management, products) that meet customer demand. Ensure all fulfilment and payment processes are implemented, supported and managed in liaison with BSG and Finance.
- Analyze funnels, visitor behavior and journey on the site to improve user experience as well as CRM Analytics on online profiling, retention, conversion, up-sell, cross-sell
- Proactively using data, trends, competitor and market insights, as well as an understanding of the customer, to develop valuable and strategic recommendations that support acquisition manager and marketing teams with campaign planning. Use data to \'tell a story\' and produce visual presentations to relay insights from the data
- Ownership and management of all aspects of web analytics, eCommerce customer sign-ups, traffic and revenue tracking. Communicate relevant information to team members, management team and cross-functional partners.
- Monitor, analyze and make recommendations on key components and activity on the site including landing pages, abandonment rate, and traffic trends based on on-site trends, market and competitor analyses Make recommendations on all pricing and product activities based on this
- A-B and multivariate test design (for marketing activity, as well as on-site performance for input to the product team)
- Develop Test and Learn strategies to drive incremental revenue (creative testing, new channel entry, etc.).

To be considered for this role, you must meet the below requirements:
- Bachelor\'s degree and at least 5 years of experience in a Commercial, Sales or E-commerce role.
- 2 years of experience managing a website P&L
- Professional experience in the travel industry, with in-depth experience in the online travel or airline website industry with experience in the following online areas: product management, site administration, campaign management, SEO, CRM, competitive analysis, revenue management and website analytics/reporting.
- Knowledge of distribution practices and regulatory environments as they pertain to the Internet is essential.
- Familiarity with best practices in web implementation is a must.
- Experience in developing web sites, including a background using and managing advanced interactive technologies will be an advantage.
- Knowledge of SEO, email marketing, CMS and web analytics/reporting systems.
- Experience in strategy and/or marketing analytics
- Strong analytical capabilities required with an ability to translate quantitative and qualitative results into implications for the business
- Good ability to partner with others to quickly understand business issues / needs and develop analyses and answers
- Excellent written and verbal communication skills with a proven track record and experience with delivering excellent results with tight timeframes and hard deadlines
- Strong experience with Site Optimization Solutions (e.g., Optimizely, Adobe Target, Monetate, SiteSpect, Visual Website Optimizer, etc.) required
- Proficiency in Excel, working with and analyzing large data sets required
- Strong experience with web analytics tools (Google Analytics, Mix Panel) preferred
- Experience with SPSS, R, SAS, Stata or other statistical software is a plus
At dnata, part of Emirates Group, we\xe2\x80\x99re committed to providing our employees with opportunities to grow and develop in their careers. So if you\xe2\x80\x99re looking for a challenging and rewarding opportunity, apply today and join our team!
Recruitment Process and Timeline
dnata, part of Emirates Group, is an international organisation with employees from over 170 nationalities, we encourage applications from across the globe. Your application journey begins by applying via the Emirates Group Careers website. Please ensure your CV is up to date for our talent acquisition team to review your profile. If you meet the criteria of the role, you will then be invited to complete a HireVue video interview, to share more about your experience and your career aspirations. If you are shortlisted, you will then be invited to interview with our hiring managers. If you are successful, your recruiter will reach out to you with an offer and then our Onboarding team will ensure a smooth transition to your new role at Emirates Group

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on what\xe2\x80\x99s it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.

Arabian Adventures