Job Description

E-commerce & Performance Marketing Manager

Location:

Dubai

Type:

Full-time

About Siyate

Siyate is a contemporary house of perfumery born in Dubai -- where fragrance meets culture, identity, and storytelling.
We're redefining luxury through sensory experiences that blend

heritage with modernity

, and we're expanding our digital footprint across the Middle East, Europe, and Asia.

We're now looking for a

data-driven yet creatively minded E-commerce & Performance Marketing Manager

to lead Siyate's growth across online channels -- scaling both visibility and conversions in a way that mirrors the brand's sophistication.

Role Overview

As Siyate's

digital growth driver

, you will be responsible for

performance marketing, e-commerce optimization, and analytics

-- ensuring that every click and impression translates into measurable business growth.
You'll blend creative intuition with analytical precision, running campaigns that not only sell, but also reflect Siyate's refined aesthetic and storytelling-led approach.

This is a

hands-on executional role

, not an agency management role -- ideal for someone who thrives on results, optimization, and experimentation in the luxury beauty space.

Key ResponsibilitiesPerformance Marketing

Plan, execute, and optimize

paid ad campaigns

across Meta, Google, TikTok, YouTube, and Pinterest. Develop full-funnel

growth strategies

(awareness, acquisition, retargeting, and loyalty). Analyze and improve key metrics --

ROAS, CTR, CAC, and conversion rates.

Manage and scale monthly ad budgets effectively, reallocating spend based on performance. Test new audiences, creatives, and channels to continually improve campaign ROI. Apply

AI-driven tools and analytics dashboards

to enhance targeting, segmentation, and optimization.

E-commerce Management

Oversee Siyate's

Shopify (or equivalent) website performance

, ensuring seamless UX/UI. Optimize

CRO (conversion rate optimization)

and checkout experience across devices. Plan and implement

seasonal promotions, product bundles, and gift sets

in coordination with sales and marketing. Maintain accurate product listings, creative assets, and performance tagging (Meta Pixel, GA4, GTM, Klaviyo). Integrate and manage

email and SMS automations

to drive retention and repeat sales.

Analytics & Insights

Create detailed

weekly and monthly performance reports

across all channels. Provide actionable insights on campaign effectiveness, audience trends, and creative performance. Work closely with the Creative/Marketing Comms team to translate data learnings into impactful content decisions.

Sales & Growth KPIs

Achieve

ROAS > 4x

across paid media channels. Deliver

month-on-month e-commerce revenue growth

. Reduce

customer acquisition cost (CAC)

while increasing

average order value (AOV)

. Grow

repeat customer rate

through optimized email/SMS marketing. Maintain

conversion rates above industry benchmarks

for niche beauty/luxury.

Ideal Candidate Profile

3-6 years of hands-on performance marketing experience

, ideally in

beauty, fashion, or lifestyle brands

. Proven success managing

ad budgets exceeding AED 25,000/month.

Deep understanding of

e-commerce funnels, CRO, and analytics platforms.

Expertise in

Meta Ads Manager, Google Ads, Shopify, Klaviyo, GA4, GTM, and Looker Studio.

Analytical mindset -- comfortable interpreting data and pivoting strategy accordingly. Creative thinker -- able to collaborate with brand and content teams to align visuals and messaging with performance. A self-starter who thrives in

fast-paced, founder-led environments.

Eligibility (May not be for you if):

You have

never directly executed

campaigns (this is not a coordination role).
You do not have

experience in beauty, fashion, or lifestyle industries.

You have

no track record of improving ROAS or reducing CAC

through optimization.
You rely on agencies or third parties for execution -- this role requires direct platform handling.

Salary Range (UAE Market Benchmark)

AED

8,000 - 12,000/month

Performance-based bonus

tied to sales and ad ROI targets.

Why Join Siyate?

You'll be part of a brand that's reshaping what modern perfumery feels like -- rooted in heritage, expressed through design, and driven by impact.
Here,

you won't just run ads -- you'll scale a story.

If you live for analytics, thrive on testing, and know how to make a fragrance brand trend and convert -- we want to meet you. You'll own our digital growth across Meta, Google, and Shopify -- crafting smart campaigns that blend art and numbers.

Job Type: Full-time

Pay: AED8,000.00 - AED12,000.00 per month