Ecommerce Manager | Retail | Toys R Us | UAE

What you will do

Strategic Ecommerce Plan

• Oversee all aspects of strategic ecommerce plan including delivery of topline sales. Combine expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.

Customer Shopping Journey

• Responsible for range planning on the website with the commercial team based on customer journey of how a category is shopped (seasonality, cross sell/ upsell). Continuous monitoring of competitor websites to benchmark shopping journey

Digital development

• Manage relationship with UX/UI Digital development team to enhance overall user experience, including site navigation, content development, checkout funnel, reporting and promotional campaigns.

Planning & Execution of Ecommerce Strategy

• Be a key component in developing the effective planning and executive of an ecommerce strategy, working cross-functionally with stakeholders to ensure QA and timely publishing of all web content

Develop and executive Ecommerce solutions

• Develop and execute creative ecommerce solutions for new and existing markets

Integrated campaigns

• Direct external/internal agency to deliver integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.

Management of Internet Marketing solutions, social media integration, SEOs

• Manage internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics

Forecasting

• Manage and device forecasts and demand for all online trading events

Promotional plan & drive awareness

• Work closely with Marketing and Buying to formulate the promotional plan and awareness drive.

Innovation & process optimization

• Provide innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices.
• Launch ecommerce solution in new markets.

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