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A Retail Fashion E-commerce & Digital Manager is responsible for overseeing the online presence and digital strategies

1. E-commerce Strategy: Developing and implementing strategies to drive online sales and revenue growth.

2. Website Management: Managing the company\'s e-commerce website, ensuring it\'s user-friendly, up-to-date, and optimized for conversions.

3. Digital Marketing: coordinating/Creating and executing digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising : Also to run performance marketing plan for the brand.

4. Customer Experience: Ensuring a seamless and engaging online shopping experience for customers, from browsing to checkout.

5. Inventory Management: Coordinating with the inventory team to maintain accurate product listings and stock levels.

6. Analytics and Reporting: Monitoring website traffic, sales data, and other key performance indicators to make data-driven decisions.

7. Content Management: Overseeing the creation and curation of product content, images, and descriptions.

8. Mobile Commerce: Optimizing the mobile shopping experience for customers through responsive design and mobile apps.

9. Online Merchandising: Deciding how products are displayed online and implementing merchandising strategies.

10. Technology Integration: Staying updated on e-commerce trends and implementing new technologies that improve the online shopping experience.

11. Budget Management: Managing the digital business budget effectively to maximize ROI.

12. Team Leadership: Leading a team of digital marketers, web developers, and other professionals to achieve department goals.

13. Vendor Relationships: Collaborating with e-commerce service providers, payment gateways, and third-party partners.

14. Customer Insights: Gathering and analyzing customer feedback and data to make improvements.

15. Compliance: Ensuring compliance with online retail regulations and data privacy laws.

Apparel Group