Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\xe2\x80\x99s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
The Ecommerce Manager is a senior management capacity to build and drive e-com business on all Toys R Us e-com platforms and Marketplace. In this role you will drive commercial & digital marketing plans for all TRU online platforms including websites and online applications. The ecom business accounts for 4% for total business of TRU in GCC. You will be dealing with stakeholders at different business levels to align with the promotions, strategies for the e-com platforms that relate to promotion, markdowns, online sales channels, etc. Stakeholders include Al-Futtaim Planning, Marketing team, outsourced digital marketing agencies. You will also be responsible for collaborating with cross functional partners to manage all aspects of the eCommerce business including business planning, content strategy, promotional campaigns, website design, user experience, customer service, web analytics and technologies.
What you will do
Strategic Ecommerce Plan

• Oversee all aspects of strategic ecommerce plan including delivery of topline sales. Combine expertise in sales, marketing, technology, and management to deliver a superior brand and shopping experience for all customers.

Customer Shopping Journey

• Responsible for range planning on the website with the commercial team based on customer journey of how a category is shopped (seasonality, cross sell/ upsell). Continuous monitoring of competitor websites to benchmark shopping journey

Digital development

• Manage relationship with UX/UI Digital development team to enhance overall user experience, including site navigation, content development, checkout funnel, reporting and promotional campaigns.

Planning & Execution of Ecommerce Strategy

• Be a key component in developing the effective planning and executive of an ecommerce strategy, working cross-functionally with stakeholders to ensure QA and timely publishing of all web content

Develop and executive Ecommerce solutions

• Develop and execute creative ecommerce solutions for new and existing markets

Integrated campaigns

• Direct external/internal agency to deliver integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines.

Management of Internet Marketing solutions, social media integration, SEOs

• Manage internet marketing solutions, social media integration, SEO and other monitoring methodologies and analytics

Forecasting

• Manage and device forecasts and demand for all online trading events

Promotional plan & drive awareness

• Work closely with Marketing and Buying to formulate the promotional plan and awareness drive.

Innovation & process optimization

• Provide innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices.
• Launch ecommerce solution in new markets.

Required skills to be successful

• Seasonal professional in digital retailing market, B2B and B2C experience a plus
• Extensive knowledge of ecommerce technologies and tactics, advanced and analytics
• A self-described data wizard able to interpret data and conclusions to implement new ecommerce strategies
• Proven leader with experience in both managing external and internal teams and execution of large eCommerce projects.
• Demonstrated strong business judgement and decision-making skills; ability to identify, prioritize and articulate highest impact initiatives

What equips you for the role
Education: Degree level/ MBA preferred Minimum Experience and Knowledge:

• Minimum 3-5 years in Ecommerce leadership roles
• Retail Industry Experience (Toys/ FMCG preferred)
• Strong Understanding of Digital and ecommerce metrics, conversion funnels

About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer\xe2\x80\x99s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference\xe2\x80\xa6