Job Description

The E-commerce Lead Specialist is a high-impact, technical execution role responsible for the end-to-end performance of Spec Brite Group's digital sales channels. You will be the primary "architect" of our online presence, responsible for converting high-end wellness technology into digital sales through expert listing optimization, data-driven marketing, and seamless operational management.

Core Responsibilities:

Marketplace Mastery (Amazon, Noon, & Local Channels)

Listing Architecture:

Build and maintain high-converting product detail pages (PDPs) for premium devices. This includes technical SEO copywriting, A+ Content (EBC) management, and professional image/video integration.

Algorithm Optimization:

Master the "Buy Box" logic on Amazon and Noon; monitor competitor pricing, share of voice, and search rankings daily.

Account Health:

Ensure 100% compliance with marketplace policies, manage seller ratings, and proactively resolve any listing suppressions or account flags.

D2C Website & UX Optimization

Storefront Management:

Lead the day-to-day operations of the official brand webstore (Shopify/Magento).

Conversion Rate Optimization (CRO):

Implement A/B testing on landing pages to improve the "add-to-cart" journey for high-ticket items.

Technical SEO:

Execute on-page and technical SEO strategies to ensure Spec Brite remains the top authority for relevant searches.

Performance Marketing Lead

Paid Media Execution:

Design and manage PPC campaigns (Amazon Advertising, Google Shopping, and Meta Ads) specifically focused on ROAS (Return on Ad Spend).

Funnel Building:

Create tailored landing pages and email automation flows for different customer segments (e.g., anti-aging, lymphatic drainage, skin texture).

Data Analytics:

Move beyond basic reporting; provide deep-dive insights using GA4 and marketplace analytics to pivot strategies weekly based on performance.

Inventory & Technical Operations

Stock Orchestration:

Forecast demand for international shipments to prevent stock-outs of high-demand Korean devices.

Fulfillment Oversight:

Coordinate with the logistics team to ensure FBA (Fulfillment by Amazon) and Noon-now shipments are processed accurately and on time.

Tech Stack Management:

Manage integrations between the website, CRM, and inventory management systems.

Premium Customer Journey

Value-Added Content:

Work with the product team to ensure clinical trial data and "How-To" guides are accessible to customers post-purchase.

Review Management:

Implement automated and manual strategies to generate high-quality, verified customer reviews and video testimonials.

Specialist Requirements:

Proven Track Record:

4+ years of hands-on experience in E-commerce, specifically in the UAE/GCC market.

Platform Expert:

Advanced certification in Amazon Advertising or Google Ads is highly preferred.

Premium Brand Experience:

Previous experience selling high-ticket items (Beauty Tech, Electronics, or Medical Devices) where "education-based selling" is required.

Analytical Mindset:

Expert proficiency in performance tracking.

Agility:

A "lead specialist" mindset--someone who can build the strategy at 9 AM and fix a website bug or upload a CSV at 10 AM.

KPIs for Success

Monthly Gross Merchandise Value (GMV) growth across all platforms. Targeted ROAS on paid media spend. Conversion Rate (CR) benchmarks per product category. Marketplace Account Health Score (Maintained at "Healthy/Excellent").
Job Type: Full-time