Job Description

JOB DESCRIPTION

Position Title: E-commerce Business Development Officer

Job Code: HO-PC-D-010

Grade: 14

Department: Marketing

Location: Dubai, United Arab Emirates

Reports To: Project Manager

About the Company

Petrocontracts International is one of the fastest growing Business Management Consultancy companies to provide wide-ranging consulting, expert, and advisory services in the areas of Project Management, Proposals, Estimation, Contracts & Claims Management across energy, oil & gas, power, and infrastructure domain. We are also now venturing into the IT related Business.

Within the industry, we are admired for our innovative approach of delivering complex projects, challenging the norms, applying superior business strategies, pioneering new commercial & operational models, and optimizing value to even the most remotely relevant assignments.

This is an excellent opportunity for ambitious and passionate individuals to join Petrocontracts International's growing team where your contribution will be invaluable, and your career prospects will be enhanced both locally and globally.

One of our core values is 'people first'. We invest in you for the long term, to ensure you reach your full potential. You're encouraged to have a growth mindset and are given the space to develop personally and professionally, building a flexible career that works for you.

:

We are seeking a proactive

E-commerce Business Development Officer

to drive customer acquisition, vendor onboarding, and revenue growth for our owned e-commerce platforms:

CONSCA.WORLD

(B2B/B2C marketplace)

PCMO.WORLD

(specialized networking & LMS platform)
The ideal candidate will develop and execute strategies to attract more buyers and sellers, optimize platform performance, and establish partnerships to expand market reach.

Key Responsibilities

1. Customer & Vendor Acquisition

Develop and implement strategies to increase

buyer traffic

and

vendor sign-ups

on both platforms. Identify and onboard high-quality

suppliers, wholesalers, and vendors

to expand product offerings. Use

outreach (email, LinkedIn, cold calling), partnerships, and incentives

to attract new users. Run targeted

digital marketing campaigns

(social media, Google Ads, SEO) to drive platform engagement.

2. Platform Growth & Optimization

Analyze user behavior and sales data to

improve conversion rates

. Optimize product listings, search functionality, and UI/UX for better buyer experience. Implement

loyalty programs, referral incentives, and promotional campaigns

to boost retention.

3. Business Partnerships & Networking

Establish partnerships with

industry associations, trade groups, and influencers

to promote the platforms. Negotiate

exclusive deals, bulk discounts, and vendor agreements

to enhance marketplace value. Attend

trade shows, webinars, and networking events

to generate leads.

4. Sales & Revenue Growth

Set and achieve

monthly/quarterly targets

for customer acquisition and GMV (Gross Merchandise Value). Develop

pricing strategies, bundle offers, and flash sales

to increase order volume. Monitor competitor platforms and adjust strategies to stay competitive.

5. Analytics & Reporting

Track KPIs (traffic, conversion rates, vendor onboarding, repeat buyers). Generate

weekly/monthly performance reports

with actionable insights. Use

Google Analytics, heatmaps, and CRM tools

to refine strategies.

6. Campaign Strategy & Execution:

Develop and implement marketing strategies to drive traffic, engagement, and sales.

Execute campaigns across digital channels, including social media, email marketing, search engine marketing (SEM), and display advertising.

Monitor and analyze campaign performance, making data-driven adjustments to optimize ROI.

7. Content Creation & Branding:

Collaborate with designers and copywriters to create compelling content and promotional materials.

Ensure brand consistency across all platforms and campaigns.

8. SEO & SEM:

Optimize website content for search engines to improve organic traffic.

Manage pay-per-click (PPC) campaigns on platforms like Google Ads.

9. Social Media Management:

Plan, execute, and monitor social media marketing campaigns.

Build an active online community and drive engagement with the brand.

10. Email Marketing:

Develop email campaigns to promote new products, discounts, and other services.

Maintain and expand customer mailing lists to increase conversions.

11. Market Research:

Conduct competitor analysis and market research to identify trends, opportunities, and customer preferences.

12. Conversion Rate Optimization (CRO):

Analyze customer journeys on the website and optimize user experience to boost sales.

Test and refine website features, such as checkout processes and product pages.

13. Order Management:

Oversee the sales process, including order placements, tracking, and fulfillment in coordination with the operations team.

14. CRM Management:

Manage customer relationships through tools like CRM software.

Respond promptly to customer inquiries and resolve any issues to ensure a positive shopping experience.

Analytical & Reporting Responsibilities

1. Data Analysis:

Analyze website traffic, sales data, and campaign performance using tools like Google Analytics, social media insights, and sales dashboards.

Provide actionable insights based on data to improve performance.

2. KPI Monitoring:

Track key performance indicators (KPIs) such as conversion rates, cart abandonment rates, customer acquisition cost (CAC), and return on ad spend (ROAS).

3. Reporting:

Prepare monthly and quarterly performance reports for senior management, highlighting successes and areas for improvement.

Qualifications and Requirements

1. Educational Background:

Bachelor's degree in marketing, Business Administration, E-commerce, or a related field.

Advanced certifications in Digital Marketing, SEO, or Data Analytics are a plus

.

Professional Experience:

2-5 years of experience in B2B e-commerce, wholesale marketplaces, or multi-vendor platforms. or related roles.

Proven success in customer acquisition, vendor onboarding, or marketplace scaling

3. Technical Skills:

Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager, etc.).

Knowledge of SEO tools like SEMrush or Ahrefs.

Familiarity with CRM and email marketing software (e.g., HubSpot, Mailchimp).

Soft Skills:

Strong analytical and problem-solving skills.

Excellent communication and interpersonal abilities.

Creativity with a strong sense of initiative.

Ability to work collaboratively in a team-oriented environment.

Key Performance Indicators (KPIs)

Customer Growth: Increase in registered buyers & active users.

Vendor Expansion: Number of new sellers onboarded monthly.

Revenue Impact: Growth in GMV and average order value (AOV).

Engagement: Reduced bounce rate, higher session duration.

You can reach out at -

danish@petrocontracts.com

----------------------------------------------------

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month