Description

Director Social Media - Jumeirah Group & Corporate

United Arab Emirates

JOB DESCRIPTION

About Jumeirah Group:

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different\xe2\x84\xa2 brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests\' stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group\'s properties, this transformation is evident in the group\'s current endeavours to integrate wellbeing into every facet of the guest journey.

Beyond holistic wellbeing and spa experiences, the Group\'s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai\'s leading lifestyle and wellness destination; Jumeirah One, the Group\'s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region\'s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for a Director Social Media to join Jumeirah Group & Corporate. The main duties and responsibilities of this role:

• Develop and lead the overarching social media strategy that aligns with the luxury positioning of Jumeirah Hotels & Resorts and supports business objectives.
• Collaborate with hotel marketing teams and PR departments to ensure seamless integration of social media initiatives with broader marketing efforts.
• Own and manage the relationship with external agencies responsible for social planning, content production, publishing, account management, reporting, and governance ensuring alignment with brand guidelines, campaign objectives, and performance expectations, while fostering a collaborative partnership.
• Drive the agency to meet or exceed business KPIs, translating strategic goals into actionable plans and measurable outcomes.
• Continuously explore and integrate innovative social media practices and emerging platforms to maintain the brand\'s leadership in the luxury hospitality space.
• Uphold brand guidelines and standards across all social media content, ensuring a consistent and premium brand experience.
• Mentor and guide colleagues within the social media team, fostering professional growth and excellence. Analyse social media performance data, derive actionable insights, and implement strategies to optimize engagement and conversion rates.
• Identify opportunities for synergy and collaboration between social media efforts and other departments, enhancing overall effectiveness. \xc2\xb7 Develop and implement protocols for managing potential social media crises and effectively address any issues that may arise.
• Oversee the reporting mechanisms and governance structure related to social media activities, ensuring transparency and accountability. \xc2\xb7 Collaborate with the marketing and sales teams to align social media efforts with revenue generation goals, leveraging the platform to drive bookings and conversions.

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor\'s Degree in Hospitality or relevant field from an accredited and renowned University.
• Minimum of 8 years of progressively responsible experience in social media management, with at least 3 years in a leadership or directorial capacity.
• Strong understanding of luxury brand positioning and the ability to translate brand essence into compelling social media strategies.
• Exceptional understanding of the social media landscape, trends and best practice.
• Track record of successfully developing and implementing social media strategies that drive engagement, brand elevation, revenue growth, and commercial success.
• Deep understanding of audience segmentation, targeting, and data-driven decision-making.

About the Benefits:

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children\'s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.

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