Job Requisition ID: 158391

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world\'s most admired and innovative brands. Al-Futtaim Group\'s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

Elevate your career in real estate marketing by joining our team as the Real Estate Development Marketing Director! In this pivotal role, you will spearhead the development and execution of innovative marketing strategies for our diverse portfolio of real estate projects, with a primary focus on residential developments. Collaborating closely with the dynamic development team, sales and leasing experts, and cross-functional partners. You\'ll have the exciting opportunity to shape and implement impactful marketing campaigns that drive leasing and sales, enhance brand awareness, and elevate corporate recognition.

What you will do

• Develop and oversee the marketing plan & strategy for each project, including budget, timeline, objectives, and tactics.
• Coordinate and manage the production and distribution of all marketing materialsin both online & offline channels.
• Conduct market research and analysis to identify the target market, customer preferences, competitive landscape, and market trends.
• Collaborate with the leasing & sales team to support in co-creating leasing strategies, incentives & promotions.
• Manage and supervise the development marketing team, including hiring, training, mentoring, and evaluating performance.
• Establish and maintain relationships with key stakeholders, such as media, influencers, community groups, industry associations, and vendors.
• Monitor and measure the effectiveness of marketing activities and campaigns, using data and analytics tools.
• Report on the marketing performance and progress of each project to the senior management and the development team.
• Ensure compliance with all relevant laws, regulations, and ethical standards.
• Ensure corporate brand compliance by coordinating closely with corporate brand guardianship.

Required Skills to be successful

• Proven track record of developing and executing successful marketing campaigns for real estate projects in the U.A.E.
• Strong knowledge of the real estate market and customer behavior.
• Excellent communication, presentation and negotiation skills.
• Creative, strategic with strong analytical thinking skills

What equips you for the role

• Bachelor\'s degree in marketing, communications, business, or related field.
• At least 15 years of experience in marketing with a minimum of 10 years of experience in Real-Estate marketing in the U.A.E / GCC.

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.

Al-Futtaim