Job Description

Role Purpose:

The Director of Sales is a revenue architect and brand custodian responsible for driving topline performance across all revenue-generating verticals--including Wellheal, Wellcomm, Wellfood, and Wellhome. This role owns the execution of the sales and marketing strategy with a singular mandate: maximize revenues, market penetration, and brand equity across leisure, wellness, lifestyle, and long-stay segments.

This is not a maintenance role. It requires a hunter mindset, strong commercial judgment, and the ability to convert brand vision into sustained revenue performance.

Key Responsibilities:

Commercial Strategy & Revenue Growth

Design, own, and execute the integrated Sales & Marketing strategy aligned with business objectives, budgets, and KPIs. Work closely with the General Manager to develop and implement dynamic pricing strategies across accommodation and wellness verticals. Continuously track performance against revenue targets and take decisive corrective actions when required. Analyze market trends, demand drivers, and competitive intelligence to identify new revenue opportunities and client segments

Business Development & Client Relationships

Build, deepen, and monetize relationships with corporates, HNIs, wellness seekers, medical tourism partners, travel agents, and long-stay clients. Lead tour series contracting and negotiated partnerships. Organize and personally conduct site inspections, familiarization (FAM) trips, and client walkthroughs. Represent the brand at trade fairs, mall activations, tourism events, and industry forums at local and national levels. Organize curated on-site and off-site client entertainment to strengthen client loyalty and conversion.

Digital, Brand & Distribution Management

Manage and optimize performance across third-party channels, OTAs, promotional platforms, and distribution partners. Oversee the brand's digital footprint, including website content, promotional campaigns, and social media presence. Ensure timely, professional engagement across all digital platforms and maintain a consistent brand narrative. Develop and execute local advertising initiatives to promote Wellfood and Wellheal services. Organize and manage influencer visits aligned with brand positioning and ROI objectives.

Marketing Assets & Brand Governance

Own the end-to-end management of all promotional collateral, from concept and copy to design, print, and deployment. Ensure all materials strictly comply with brand guidelines and positioning standards. Maintain current, impactful in-house promotional materials supporting active campaigns and launches.

CRM, Reporting & Governance

Own and maintain the guest and client database, ensuring accuracy, completeness, and compliance. Ensure all client interactions, quotations, contracts, and correspondence are tracked, documented, and auditable. Submit weekly Sales & Marketing activity and performance reports to the General Manager with clear insights and action points.

Leadership & Team Development

Lead, inspire, and develop a high-performance Sales & Marketing team through coaching, mentoring, and accountability. Conduct weekly snapshot meetings to review performance, pipeline health, and forward plans. Monitor individual and team performance through structured activity and conversion reports. Foster strong cross-departmental collaboration to ensure alignment between operations, wellness, food, and guest experience teams.

Ideal Candidate Profile

Proven sales leadership experience within hotel apartments, hospitality, wellness, lifestyle real estate, or luxury services. Strong understanding of multi-revenue stream environments beyond room sales. Demonstrated ability to build markets, not just manage accounts. Commercially astute, data-driven, and execution-focused. Confident communicator with strong negotiation and relationship-building skills.

Compensation & Incentives

Competitive fixed salary, benchmarked to senior hospitality sales leadership roles in the UAE. Performance-linked incentive structure tied directly to: Overall revenue achievement Channel performance Wellness vertical sales (Wellheal, Wellfood, Wellcomm, Wellhome) Accelerated upside for over-achievement against targets. Clear growth pathway aligned with business expansion.
Job Type: Full-time