This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness
KEY ROLES & RESPONSIBILITIES
Manage all activities within the marketing department, ensuring all brand standards are followed
Create & execute the annual strategic and seasonal marketing/ communications plan according to budget
Serve as the hotel\xe2\x80\x99s primary brand ambassador, ensuring that brand guidelines are followed
Develop the hotel\xe2\x80\x99s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
Plan and oversee the hotel\xe2\x80\x99s advertising and promotional activities
Manage the hotel\xe2\x80\x99s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
Develop strong relationships with the media as well as with tourism industry partners
Leverage existing media relationships and cultivate new contacts within business and industry media
Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
Plan and oversee the hotel\xe2\x80\x99s advertising and promotional activities
Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
Verify all advertising for the hotel in digital channels is in alignment with brand voice
Build and maintain positive relations with Accor Corporate and Regional offices
Oversee photo and video shoots for the hotel and seasonal campaigns
Other duties as assigned
PERSONAL ATTRIBUTES
Excellent understanding of luxury market
Excellent understanding of all hotel departments
Professional presentation skills
Knowledge of basic accounting, math skills and analytical capabilities required.
Ability to assess/evaluate employee\xe2\x80\x99s performance fairly.
Must have strong interpersonal skills with attention to detail
Strong written and verbal communication skills
A leader with a positive attitude
Strategic thinking combined with the ability to move strategy to action
Problem solving skills
Managerial / Leadership skills
Self-motivated, creative and confident, with a highly energetic personality
Creative, independent, and manages stress gracefully
Ability to meet deadlines consistently
Pro-active and takes initiative
Must be organized and ability to work and follow systems and procedures
Must be adaptable to change of strategy, ideas, systems etc.
Must be guest service oriented
Proficiency in organizational planning with the ability to multi-task
EXPERIENCE & QUALIFICATIONS
Bachelor\xe2\x80\x99s degree in Marketing, Business, or related major
Minimum 5 years\xe2\x80\x99 experience in the marketing, digital or related professional area
Hospitality marketing or advertising agency experience preferred
An experienced marketing expert, a dynamic and self-driven, creative individual
An engaging and empathic leader
A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)