Job Description

Director of Marketing and Communications
Shangri-La & Traders Hotels Qaryat al Beri, Abu Dhabi
We have a great opportunity for Director of Marketing and Communications to join us at Shangri-La & Traders Hotels, Qaryat al Beri. The chosen candidate will work closely with our Complex Director of Sales and Marketing to oversee the marketing and communications activities of the entire complex.
What we are looking for?
Dynamic, creative, solution-orientated and results driven individual
Preferably has relevant experience from an international luxury Hotel Group
Good knowledge of digital marketing and the platforms associated with it
Strong understanding and proven track record leading F&B Marketing campaigns
Always kept up-to-date with latest industry trends and market practices
Has a passion for Marketing and Communications
Enjoys interacting with people
Communicates and writes with fluency in English and Degree in Marketing or Communications preferred
What will you do?
STRATEGIC POSITIONING & PLANNING
Analyse hotel's competitive strengths / USPs and develop hotel brand positioning and communicate core consumer messaging that clearly differentiates Shangri-La from its competitors.
Champion Consumer Insights by understand shifts in consumer behaviours, identify key trends and leverage data / insights to strengthen the hotel value proposition and drive competitive differentiation.
Lead the development and delivery of the annual Marketing & Communication plan and budget in line with the hotel strategic priorities and revenue target by market segments.
Develop content led communication plan and integrate across key channels to communicate hotel positioning and brand pillars to target audience.
Oversee photography, video, copywriting, and other forms of storytelling content, ensuring delivery in adherence with brand guidelines and hotel positioning.
Oversees the production of all printed collateral for hotel Marketing and F&B, ensuring full compliance with all Shangri-La brand standards & programs
Support sales and operations team with the creation of marketing collateral and tactical promotions associated with the key market segments
SOCIAL MEDIA
Supports brand Social Media Initiatives and activities, including providing creative content and digital assets.
Oversees hotel's social media and develops a content strategy to raise awareness of the brand and the hotel and to increase fan engagement levels.
Utilises social media channels and digital PR and marketing communications' reach and to secure coverage.
Manages the hotel's social media engagement in the approved social media platforms in accordance with corporate policies and guidelines.
Develops story angles and creates creative content for day-to-day postings on social media channels.
PUBLIC RELATIONS
Advises General Manager and senior hotel management on communications to ensure messages are clear, consistent and aligned with the hotel's business strategy and Shangri-La's overall messaging.
Builds and maintains positive relationships with key local decision makers and the local social community to promote favourable exposure of the hotel.
Assumes responsibility for pitching and securing local story placements for the hotel and on behalf of the Shangri-La brand. Develops customized story pitches based upon media needs and handles reactive media relations in a timely manner.
Works closely with Shangri-La Group PR teams and regional press offices on developing story angles specific for the international markets.
Distributes newsworthy hotel press releases to local media for onward media distribution via Shangri-La's global PR network.
Creates and organizes appropriate press activities in accordance with the communication plan.
Initiates, arranges and accompanies visiting press groups. Develops customized and interesting trip itinerary upon media interests and needs.
Handles crisis media communications with support and guidance from Regional Corporate Communications .
Prepared and educates hotel spokespeople for media interaction through creation of media Q&As and background briefings.
Ensures press kits are readily available up-to-date and posted to the Hotel
BRAND ACTIVATION & GUEST EXPERIENCE:
Act as a Brand Champion with the hotel teams driving brand activation and ensure the brand experience comes alive through the hotel's messaging and guest experience.
Pro-actively identify relevant marketing partners for the hotels and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
Champion Shangri-La Circle loyalty program and work with Operations to foster in-hotel loyalty.
Work collaboratively with DORM and DOSM to create integrated tactical & segmental campaign plan focusing on demand generation and high impact activities with proven ROI across all key segments (leisure, family, suites, celebrations, restaurants) and channels.
Partner with the Regional Digital Marketing teams to ensure the relevant strategies and resources are being deployed against Paid media investment, CRM campaigns and platform development. Monitor performance and actively contribute to drive improved returns.
Drive the activation of the restaurants & bars on the local market. Develop & implement local marketing & communication activities aiming to engage with locals and increase capture ratio from in-house resort guests.
Collaborate with hotel F&B and operations team to develop and grow profitable ancillary revenue streams (Private dining experiences, Spa, recreational activities....)
About Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi
The hotel comprises 213 luxurious guestrooms and suites and 6 four-bedroom villas with private pools, all furnished to the highest standards in a modern Arabic style. To meet the needs of long-staying guests, the hotel offers 161 fully-furnished spacious serviced apartments ranging from studios to four-bedroom units. The hotel is located within the acclaimed Qaryat Al Beri complex, on a one-kilometre stretch of private beach overlooking the strait that separates Abu Dhabi Island from the mainland. The hotel is conveniently located next to a souk, offering a variety of shops under one roof. It is only a ten-minute drive from the city's international airport, five minutes from the golf course and the Convention Centre, and 15 minutes from the Corniche and the city centre.
About Traders Hotel, Qaryat al Beri, Abu Dhabi
The hotel comprises 301 well-appointed guestrooms and suites. Rooms start at a spacious 32 square metres and feature a stylish design of warm tones and comfortable furnishings. For travelers requiring the highest levels of service and attention, the hotel also offers 80 Traders Club rooms on the seventh, eighth and ninth floor, as well as suites on the first to seventh floor. With a blend of contemporary style and comfortable furnishings, Traders Hotel, Qaryat Al Beri, Abu Dhabi is ideally located in the Qaryat Al Beri complex, which houses Shangri-La Hotel, Shangri-La Residences, CHI, The Spa at Shangri-La, The Villas by Shangri-La and a Souk.