Director Of Marketing And Commerce

Dubai, United Arab Emirates

Job Description

Nestled in the city\'s heart, Mandarin Oriental Downtown, Dubai, offers a stunning fusion of modern design with a touch of oriental flair, redefining hospitality standards.

With unparalleled views of Dubai\'s skyline, the iconic Burj Khalifa, and the sparkling Arabian Sea, this urban retreat offers 224 luxury Residences and a 259 Rooms & Suites.

Going beyond traditional hospitality, Mandarin Oriental Downtown, Dubai, it\'s not just a hotel but a lifestyle destination, offering relaxation, luxury and memorable experiences.

As a Director of Marketing and Commerce, you will set the hotel\'s strategic business direction by balancing financial objectives, managing the sales segments and guiding the commercial strategies of the hotel. You will work with the General Manager, Director of Sales and Director of Revenue Strategy, to develop and implement the hotel\'s annual marketing, communication and commercial (sales/selling) strategy to maximize hotel revenues, market share performance and profits.

The Director of Marketing and Commerce will be responsible for the following duties:
  • Establishing priorities and objectives for the MarCom Manager, holding him/her responsible to achieve his/her goals.
  • Overseeing the creation and management of the brand identity for the hotel, in strict adherence with MOHG CID guidelines.
  • Overseeing all phrases from planning to briefing and implementation of the Hotel\'s annual advertising plan; coordinating with MOHG advertising department on all matters related to creative and media planning.
  • Directing the PR strategy for the Hotel to ensure positioning as one of the top hotels in the destination in the local, national and international media, ensuring a strong working relationship with MOHG\'s international PR network and Corporate Communications Team.
  • Ensuring the appointment of a PR Manager and/or local agency to act as Brand ambassador, hotel spokesperson where appropriate and in counsel with MOHG Corporate Communications team if crisis communications are required.
  • Overseeing the development of a comprehensive social media channel strategy, ensuring adherence to MOHG social media guidelines.
  • Partnering with the global digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences for F&B and Spa.
  • Development a CRM plan to establish, maintain and expand the hotel\'s database and grow engagement with guests and clients.
  • Developing strategic brand partnerships with relevant brands in the luxury, lifestyle and arts and cultural world.
  • Directing the digital strategy of the hotel, ensuring up-to-date, brand-appropriate web site copy, photography, videography and all marketing assets.
  • Liaising with the global digital marketing team to coordinate PPC, meta search and email marketing campaigns to increase direct digital bookings to the hotels.
  • Hiring, training and motivating your team to provide the highest level of customer service.
  • Providing creative solutions to business opportunities as market conditions fluctuate.
  • Identifying new approaches and being supportive of change and innovation.
  • Making timely decisions based upon analysis, wisdom and experience to move the business forward.
  • Representing your division at client functions and MOHG events as outlined by the hotels\' Marketing plan.
  • Working closely and enthusiastically with other hotel departments to ensure teamwork and a smooth and efficient operation of the hotel.
  • Collaborating with your colleagues at other MO properties, sharing client needs and feedback.
What we are looking for?
  • Strategic approach towards maximizing revenue through use of historical data and analysis of the marketplace and demand generators, either geographically or special event related.
  • Able to create objectives and make strategic decisions and recommendations based on facts, market trends and experience/knowledge.
  • Effectively develop, implement, monitor and control sales strategies and goals.
  • Strong business acumen with ability to analyze financial statements, revenue reports, and market data.
  • Analytical approach to problem solving utilizing data to make conclusions.
  • Comprehension of all transient segments, their respective sales processes, markets, demands, sales deployment, client development and goal setting process.
  • Comprehension of group sales processes and group sales demands.
  • Comprehension of technical and managerial applications of Reservation, Sales, PMS and Revenue systems including but not limited to SMS, SynXis, Datavision, IDeaS and Delphi.
  • Strong leadership, strategic, analytical and forecasting skills.
  • Effective time management, communication and professional presentation skills.
  • Ability to multi-task and balance the priorities of the position.

Mandarin Oriental

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Job Detail

  • Job Id
    JD1635294
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned