Job Description

Director - Marketing and Communications - Jumeirah Group - Dubai, UAE
Position Overview
Jumeirah Group, a global pioneer in luxury hospitality and a member of Dubai Holding, is seeking an accomplished Director - Marketing and Communications to join Jumeirah Marsa Al Arab, the city's newest luxury lifestyle destination. This role requires a visionary leader to drive brand growth, lead high-impact campaigns, and position the property as a benchmark in luxury hospitality across global markets. The ideal candidate will bring deep expertise in brand strategy, digital engagement, and public relations, with a proven record of success in ultra-luxury environments.
Job Details
Country: UAE
City: Dubai
Industry: Hospitality
Function: Marketing Management
Salary: 45000-55000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
Develop and execute an integrated marketing and communications strategy aligned with Jumeirah's global brand vision and property-level goals.
Oversee the annual marketing and communications budget, ensuring ROI-driven allocation across digital, PR, media, partnerships, and influencer collaborations.
Lead all brand positioning and storytelling efforts, ensuring consistency across print, digital, and experiential platforms.
Drive multi-channel campaigns-digital, social media, CRM, and traditional-to increase brand visibility, bookings, and guest engagement.
Manage relationships with global and regional agencies, media networks, and influencers to enhance the resort's profile and audience reach.
Oversee creative development, content production, and visual storytelling to ensure brand alignment and quality standards.
Mentor and lead a high-performing team of marketing, PR, and digital professionals to foster innovation and excellence.
Utilize market data, analytics, and guest insights to refine strategies and identify emerging opportunities.
Collaborate with revenue, sales, and operations teams to ensure marketing initiatives directly support business growth.
Act as a brand ambassador, ensuring all communications reflect Jumeirah's standards of luxury, authenticity, and world-class service.
Ideal Profile
Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
Minimum 10 years of progressive experience in marketing and communications within ultra-luxury hospitality.
Proven success in leading large teams and managing multimillion-dirham budgets.
Strong understanding of digital marketing, brand storytelling, and media relations in the GCC and global markets.
Experience managing global PR campaigns and high-profile brand partnerships.
Excellent leadership, communication, and stakeholder management skills.
Familiarity with Adobe Creative Cloud and other creative tools is an advantage.
Strategic thinker with creative flair and a results-oriented mindset.
Skills Set
Luxury brand management
Strategic marketing and communications
Digital and social media leadership
PR and influencer engagement
Budget and campaign management
Market analytics and ROI optimization
Team leadership and talent development
Why Join Us
Work with one of the world's most iconic luxury hospitality brands.
Competitive tax-free compensation with a comprehensive benefits package.
Opportunities for global career progression within Jumeirah's expanding portfolio.
Generous F&B discounts, global hotel rate reductions, and incentive programs.
Health coverage including dental and life insurance, plus exclusive lifestyle perks.
About the Company
Jumeirah Group, a member of Dubai Holding, is a global leader in luxury hospitality with an exceptional portfolio of 31 properties and 33 signature restaurants across the Middle East, Europe, Asia, and Africa. Renowned for redefining luxury through iconic properties like Jumeirah Burj Al Arab, Jumeirah Beach Hotel, and the newly launched Jumeirah Marsa Al Arab, the brand continues to set new standards in design, innovation, and guest experience. Guided by its vision of "Stay Different," Jumeirah creates unforgettable moments that combine world-class comfort with genuine Arabian hospitality.
Job Title Director - Marketing and Communications - Jumeirah Group - Dubai, UAE
Director - Marketing and Communications - Jumeirah Group - Dubai, UAE
Position Overview
Jumeirah Group, a global pioneer in luxury hospitality and a member of Dubai Holding, is seeking an accomplished Director - Marketing and Communications to join Jumeirah Marsa Al Arab, the city's newest luxury lifestyle destination. This role requires a visionary leader to drive brand growth, lead high-impact campaigns, and position the property as a benchmark in luxury hospitality across global markets. The ideal candidate will bring deep expertise in brand strategy, digital engagement, and public relations, with a proven record of success in ultra-luxury environments.
Job Details
Country: UAE
City: Dubai
Industry: Hospitality
Function: Marketing Management
Salary: 45000-55000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
Develop and execute an integrated marketing and communications strategy aligned with Jumeirah's global brand vision and property-level goals.
Oversee the annual marketing and communications budget, ensuring ROI-driven allocation across digital, PR, media, partnerships, and influencer collaborations.
Lead all brand positioning and storytelling efforts, ensuring consistency across print, digital, and experiential platforms.
Drive multi-channel campaigns-digital, social media, CRM, and traditional-to increase brand visibility, bookings, and guest engagement.
Manage relationships with global and regional agencies, media networks, and influencers to enhance the resort's profile and audience reach.
Oversee creative development, content production, and visual storytelling to ensure brand alignment and quality standards.
Mentor and lead a high-performing team of marketing, PR, and digital professionals to foster innovation and excellence.
Utilize market data, analytics, and guest insights to refine strategies and identify emerging opportunities.
Collaborate with revenue, sales, and operations teams to ensure marketing initiatives directly support business growth.
Act as a brand ambassador, ensuring all communications reflect Jumeirah's standards of luxury, authenticity, and world-class service.
Ideal Profile
Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
Minimum 10 years of progressive experience in marketing and communications within ultra-luxury hospitality.
Proven success in leading large teams and managing multimillion-dirham budgets.
Strong understanding of digital marketing, brand storytelling, and media relations in the GCC and global markets.
Experience managing global PR campaigns and high-profile brand partnerships.
Excellent leadership, communication, and stakeholder management skills.
Familiarity with Adobe Creative Cloud and other creative tools is an advantage.
Strategic thinker with creative flair and a results-oriented mindset.
Skills Set
Luxury brand management
Strategic marketing and communications
Digital and social media leadership
PR and influencer engagement
Budget and campaign management
Market analytics and ROI optimization
Team leadership and talent development
Why Join Us
Work with one of the world's most iconic luxury hospitality brands.
Competitive tax-free compensation with a comprehensive benefits package.
Opportunities for global career progression within Jumeirah's expanding portfolio.
Generous F&B discounts, global hotel rate reductions, and incentive programs.
Health coverage including dental and life insurance, plus exclusive lifestyle perks.
About the Company
Jumeirah Group, a member of Dubai Holding, is a global leader in luxury hospitality with an exceptional portfolio of 31 properties and 33 signature restaurants across the Middle East, Europe, Asia, and Africa. Renowned for redefining luxury through iconic properties like Jumeirah Burj Al Arab, Jumeirah Beach Hotel, and the newly launched Jumeirah Marsa Al Arab, the brand continues to set new standards in design, innovation, and guest experience. Guided by its vision of "Stay Different," Jumeirah creates unforgettable moments that combine world-class comfort with genuine Arabian hospitality.
Post Details
Job Start Date
Salary from 45000.00
Salary to 55000.00
Number of Vacancies 1
Location -
Location City Dubai
Desired Candidate's Profile
Gender No Preference
Nationality
Candidate Current Location

Skills Required