Director Ctc Mena
Dubai, United Arab Emirates
Job Description
Purpose & Overall Relevance for the Organisation
- Responsible for creating the most efficient Omni channel range framework across MENA channels
- To lead and run the CTC Merchandising process (seasonal cycle) throughout MENA including Merchandising strategy and vision.
Key Responsibilities:
- Working closely with EM HUB CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for MENA, including SMU, Promo.
- Leading teams responsible for CTC Merchandising functions at a MENA level including Range Architecture, Price Architecture, and Assortment Planning.
- Serve as the primary market liaison for all relevant Merchandising topics within the end-to-end process
- Create the Market Range Architecture strategy and ensure its alignment with the Global Brand and EM Framework
- Lead the Price Architecture strategy as applied throughout the Market
- Lead Assortment Planning strategy, ensuring all assortments are built according to Global tiering by store format / cluster and in line with Global Customer Segmentation
- Considering all store clusters relevant for the market (i.e. flagship only for key cities), lead the cluster format strategy to attain financial targets, and align with global DTC guidelines
- Drive the collection and submission of initial market forecasts in system (RMA) for horizontal reviews by Global CTC at key milestones (CR1, RMA1, RMA2)
- Foster alignment with Market BU Teams and Channel teams at Cluster level to achieve a consumer-facing range consistent with the Market Range Architecture, in line with Market Price Architecture, and as directed by the Assortment Planning function
- Working closely with EM BU and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/EMKA) and product allocation as per range segmentation guidelines for EM including SMU and Promo
- Support the MENA brand lead in the implementation of Global Marketing projects and local change management.
Key Relationships:
- Marketing MENA
- Emerging Markets BUs
- MOPS
- Brand Activation & CTC/MOPS leads MENA
- Global Concepts-to-Consumer team
- Finance MENA
KPI’s
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Net Sales and GIM%
- Cluster Direct Brand Contribution vs Plan
- Process KPIs (timing, % of shared services/tools, etc.)
- Project KPIs (respect timing, qualitative contribution, etc.)
- Cluster Sales vs Plan
- Range size and efficiency (incl. overlap)
- SMU efficiencies
Knowledge, Skills and Abilities:
- Extensive (5+ years) Marketing experience, with a distinct track record of success and high-level Merchandising and retail space management knowledge
- Leading and managing a diverse team (incl. remote management)
- Strong presentation/communications and influencing skills
- Marketing budget management
- Advanced user of MS Office suite of products
- Experience in both market and above market organization preferred
- Advanced knowledge of Retail Ranging processes and systems
- Strong analytical skills and attention to detail
- Structured, organised and process orientated
Leadership
- Leads and develops high performance team
- Support and secure a high performance culture through communication of clear expectations and individual target setting
- To plan and host timely team meetings in key cities + regular travel to cities within cluster
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business and/or a minimum of 10-15 years equivalent professional experience, ideally in Sales and/or Marketing
- Fluent in English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
- CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve. COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents. Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Director CTC MENA
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Marketing & Communications
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
471708
DATE:
Jul 28, 2022
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Job Detail
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Job IdJD1436416
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned