Director Consumer Insights, Qualitative Research

Sharjah, United Arab Emirates

Job Description

Company Description

ABOUT THIS JOB

We won\'t say we can predict the future, but our team of Market Research Analysts gets pretty close.
This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today\'s leading global companies.



RESPONSIBILITIES:

Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
\xc2\xb7 Undertake sales activities independently or in conjunction with senior staff in terms of
preparation and delivery of proposal and credentials.

Client Management
\xc2\xb7 Managing clients and their respective projects from beginning to end, including making
actionable recommendations to support key business objectives
\xc2\xb7 Consistently exceeding client expectations from project inception through completion

Project Management
\xc2\xb7 Successfully manage multiple projects simultaneously, all in different design/analysis stages
\xc2\xb7 Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges
\xc2\xb7 Consulting (Questionnaire Design, Analysis, Reporting & Writing)
\xc2\xb7 Development of strong and captivating proposals to meet client needs, based on short
research briefs and/or elaborate RFPs; including assisting with costing structure,
methodological design, analytical framework, etc.
\xc2\xb7 Designing questionnaires/focus group screeners/interview guides to meet the specific or
unique client objectives
\xc2\xb7 Synthesis and communication of both primary and secondary research findings into
actionable insights according to the client\'s objectives
\xc2\xb7 Full reporting and analysis (via PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
\xc2\xb7 Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness.

Qualifications

\xc2\xb7 MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
\xc2\xb7 10 to 14 years\' experience in Qualitative Consumer Insights role
\xc2\xb7 Working knowledge of statistics and multivariate analysis
\xc2\xb7 Working knowledge of research techniques and methodologies.

Additional Information

A LITTLE BIT ABOUT YOU:
\xc2\xb7 Experience in FMCG / Service Retail industry
\xc2\xb7 Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
\xc2\xb7 Prior Team Management Experience
\xc2\xb7 Strong Client Focus and Proactiveness,
\xc2\xb7 Strong interpersonal skills, Very Good Influencing & Persuading Skills
\xc2\xb7 Has experience of developing and managing client relationships
\xc2\xb7 Expert knowledge of research techniques and methodologies

About NIQ

NIQ is the world\'s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View\xe2\x84\xa2.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world\'s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center:

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Job Detail

  • Job Id
    JD1598366
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sharjah, United Arab Emirates
  • Education
    Not mentioned