Director Consumer Insights, Qualitative Research

Sharjah, United Arab Emirates

Job Description

Company Description
ABOUT THIS JOB
We won\xe2\x80\x99t say we can predict the future, but our team of Market Research Analysts gets pretty close.
This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today\xe2\x80\x99s leading global companies.

RESPONSIBILITIES:
Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
  • Undertake sales activities independently or in conjunction with senior staff in terms of
preparation and delivery of proposal and credentials.
Client Management
  • Managing clients and their respective projects from beginning to end, including making
actionable recommendations to support key business objectives
  • Consistently exceeding client expectations from project inception through completion
Project Management
  • Successfully manage multiple projects simultaneously, all in different design/analysis stages
  • Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges
  • Consulting (Questionnaire Design, Analysis, Reporting & Writing)
  • Development of strong and captivating proposals to meet client needs, based on short
research briefs and/or elaborate RFPs; including assisting with costing structure,
methodological design, analytical framework, etc.
  • Designing questionnaires/focus group screeners/interview guides to meet the specific or
unique client objectives
  • Synthesis and communication of both primary and secondary research findings into
actionable insights according to the client\xe2\x80\x99s objectives
  • Full reporting and analysis (via PowerPoint): Interpreting and analyzing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
  • Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc. and perform quality checks on all reports for alignment to request, accuracy and correctness.

Qualifications

  • MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
  • 10 to 14 years\xe2\x80\x99 experience in Qualitative Consumer Insights role
  • Working knowledge of statistics and multivariate analysis
  • Working knowledge of research techniques and methodologies.

Additional Information

A LITTLE BIT ABOUT YOU:

  • Experience in FMCG / Service Retail industry
  • Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
  • Prior Team Management Experience
  • Strong Client Focus and Proactiveness,
  • Strong interpersonal skills, Very Good Influencing & Persuading Skills
  • Has experience of developing and managing client relationships
  • Expert knowledge of research techniques and methodologies
About NIQ NIQ is the world\xe2\x80\x99s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights\xe2\x80\x94delivered with advanced analytics through state-of-the-art platforms\xe2\x80\x94NIQ delivers the Full View\xe2\x84\xa2. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world\xe2\x80\x99s population. For more information, visit NIQ.com. Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/ NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.

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Job Detail

  • Job Id
    JD1596365
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Sharjah, United Arab Emirates
  • Education
    Not mentioned