Job Description

Digital Marketing Support

Project Overview

Kids Spot Nursery (KSN) seeks digital marketing support to boost brand visibility and drive enrollment across SEO, Google Ads, and social media. Efforts will target both organic and paid channels, reinforcing KSN's reputation as a leader in early childhood education in the UAE.

About KSN

Established in 2013, Kids Spot Nursery is a boutique Dubai-based group with branches in:

Jumeirah

(2013)

Al Barari

(2020)

Ministry of Education

(2023, exclusive for MOE staff)
KSN serves children aged 3 months to 4 years, known for its EYFS-based curriculum, community focus, and successful transitions to leading primary schools. With 400+ students and 90+ staff, KSN is trusted for quality and care.

Geographic Focus

Primary:

Dubai - Jumeirah, Al Barari, Government institutions

Secondary:

UAE-wide (expansion locations)

Target Audiences

Parents of children aged 0-4 in Dubai Government entities and institutions interested in workplace nursery solutions Property developers seeking nursery operators for new communities Franchise/investment partners (UAE/KSA)

Objectives

Grow organic traffic via SEO Generate qualified leads through Google & Meta Ads Boost brand presence on Instagram, Google Business, and LinkedIn Position KSN as a thought leader via content marketing

Scope of Work

1. SEO

Technical/on-page audit of kidsspotnursery.ae Monthly blog content (2-4 posts) Local SEO & Google My Business optimization Structured data for service pages

2. Google Ads

Keyword research & campaign setup PPC targeting high-income Dubai communities Retargeting and conversion tracking

3. Social Media

Platforms: Instagram, Facebook, LinkedIn Monthly calendar: real-time posts, events, curriculum highlights Paid ads for lead generation and open days Influencer collaborations & community engagement

4. Reporting

Monthly performance reports: Website traffic SEO rankings Ad conversions Social engagement

Brand Voice

Warm, trustworthy, family-focused, and professional -- with an emphasis on safety, quality education, and community values.

Key Deliverables

SEO roadmap and audit Paid media campaign setup + optimization 12-16 social posts/month (static + video) 2-4 blog articles/month Bi-weekly check-ins & monthly reports
Job Type: Full-time

Pay: AED3,000.00 - AED6,000.00 per month

Education:

Bachelor's (Preferred)
Experience:

marketing Support or related field: 1 year (Required)
Location:

Dubai (Preferred)
Willingness to travel:

* 100% (Preferred)