Digital Marketing: Sr Executive

UAE, United Arab Emirates

Job Description

The job holder will be responsible for Digital & Performance Marketing by executing marketing activities in line with the Concept guidelines. Launch & Optimize SEM campaigns and hold responsibility of channel\xe2\x80\x99s performance and delivering results.

Roles & Responsibilities:
Performance Marketing (SEM / SEO / Display / Remarketing / App Marketing)

Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels
Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources - Creative, Media, PR & Digital to meet deadlines at all the times.
Offline Brand & Digital Campaigns across YouTube / Large Display Publishers
Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.
Owner of Website Funnels & Hygiene Metrics of the website
Owner of Tech enhancements and new roadmap items for Home Box website
Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.
Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Monitor trends in online community tools, trends and applications.
Prepare daily, Weekly & monthly reports with insights on campaigns.
Monitor the competition and be aware of market changes and developments.

Must Have:
4 + years of GCC / India experience in a similar role with a key focus on performance digital marketing
Driven by numbers and analytics, research-oriented with good report creation skills.
Certifications in Google AdWords / Google Analytics preferred
Web / Online Content Design and Development Certification preferable.
Specific exposure to digital marketing, new media and e-channel management
Agency Management, Media Planning experience
Excellent grasp of social media and website metrics and best practices
Strong understanding of the digital environment as a distribution, marketing and engagement channel and experience with direct-response campaigns with external agencies.
Good understanding of and capability to lead conversion rate optimization, brand awareness and attention, content marketing and website merchandising efforts.
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
Excellent communication skills, demonstrated poise, tact and diplomacy.
Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, social).
Fluent in English, written and Spoken. Arabic knowledge is a plus

Qualifications

The job holder will be responsible for Digital & Performance Marketing by executing marketing activities in line with the Concept guidelines. Launch & Optimize SEM campaigns and hold responsibility of channel\xe2\x80\x99s performance and delivering results.

Roles & Responsibilities:
Performance Marketing (SEM / SEO / Display / Remarketing / App Marketing)

Develop and Execute Digital Marketing Strategy for Home Box across Paid Performance & Organic channels
Maintain the Digital Marketing Activity Calendar & Budgets to plan and execute all branding & communication required with external resources - Creative, Media, PR & Digital to meet deadlines at all the times.
Offline Brand & Digital Campaigns across YouTube / Large Display Publishers
Expert ability in Facebook/Instagram/LinkedIn advertising, copying, ad design & Optimization.
Owner of Website Funnels & Hygiene Metrics of the website
Owner of Tech enhancements and new roadmap items for Home Box website
Understand the optimization steps in terms of reaching the right audience, acquiring potential customers & keeping the CAC in control.
Measure & report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Monitor trends in online community tools, trends and applications.
Prepare daily, Weekly & monthly reports with insights on campaigns.
Monitor the competition and be aware of market changes and developments.

Must Have:
4 + years of GCC / India experience in a similar role with a key focus on performance digital marketing
Driven by numbers and analytics, research-oriented with good report creation skills.
Certifications in Google AdWords / Google Analytics preferred
Web / Online Content Design and Development Certification preferable.
Specific exposure to digital marketing, new media and e-channel management
Agency Management, Media Planning experience
Excellent grasp of social media and website metrics and best practices
Strong understanding of the digital environment as a distribution, marketing and engagement channel and experience with direct-response campaigns with external agencies.
Good understanding of and capability to lead conversion rate optimization, brand awareness and attention, content marketing and website merchandising efforts.
Organized, detail-oriented and deadline-sensitive; takes initiative and anticipates needs.
Excellent communication skills, demonstrated poise, tact and diplomacy.
Experience managing external vendors (e.g. Google, Facebook) and agencies (e.g. media, social).
Fluent in English, written and Spoken. Arabic knowledge is a plus

Primary Location: United Arab Emirates
Job: E-Commerce
Organization: Home Box Concept
Schedule label /\xd8\xa7\xd9\x84\xd8\xac\xd8\xaf\xd9\x88\xd9\x84 \xd8\xa7\xd9\x84\xd8\xb2\xd9\x85\xd9\x86\xd9\x8a: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting/\xd9\x86\xd8\xb4\xd8\xb1 \xd8\xaa\xd8\xb3\xd9\x85\xd9\x8a\xd8\xa9 \xd8\xa7\xd9\x84\xd9\x88\xd8\xb8\xd9\x8a\xd9\x81\xd8\xa9: Dec 30, 2022, 7:22:39 AM

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Job Detail

  • Job Id
    JD1490512
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UAE, United Arab Emirates
  • Education
    Not mentioned